The new Essex Homes website needed to create a secure, mobile-friendly, and optimized web experience for their visitors.
Essex Homes also desired the new website to be highly image-focused in order to highlight their products and the "lifestyle" that their prospective home buyers would have.
Lastly, they wanted to use the community and home data in their ERP system and the 5 local MLS's to improve accuracy and reduce maintenance.
Our proprietary CMS Radmin3 is integrated with several ERP systems for production management and offers our clients the capability of easily using the information in their existing systems so they do not need to duplicate any data. Radmin3 was specifically built to be easy for any client administrator to use. It is crucial for Essex Homes to be able to minimize duplication and create real-time delivery of accurate information. This approach makes it easy for the Essex team to navigate the back end of their site in real-time, and maintain their web content and data in order to control their site.
As one of the nation's top builders, Essex Homes' new site demands the use of innovative technology and cool new features, to keep them firmly above their competition. This is the third website we have built for Essex Homes over the past decade, and continues to deliver 5-6% conversion on traffic to the site…which is over 6 times more effective than the industry average.
4.98% lead conversion (industry average is less than 1%)
75.43% of their traffic comes from Search Engines
66.84% Mobile and 58.1% Female web visitors
“Creating a new look for a company can be daunting but Marketing Relevance made the entire process seamless. They set realistic expectations and guidelines, and were accessible every step of the way. Our new website looks fantastic! We’re four days post-launch and we’ve already generated a months’ worth of leads! In four days! Marketing Relevance used their expert knowledge to help us achieve our strategic goals.”
-Kiante Chapman, Essex Homes’s Digital Marketing Manager