Gerstad Builders is a family owned and operated home builder creating desirable communities in both Illinois and Wisconsin. They partnered with Marketing Relevance to begin an SEO program to increase their online visibility. By identifying key words and phrases that we know their audience will use to search, and optimizing both on page and off page for those phrases, they’ve seen a 15% average increase in organic traffic year over year for the past three years. Coinciding with the traffic increases, lead form submission on their site has seen tremendous growth increasing over 131% throughout this same time period. This explosive growth on average, per year, demonstrates that a well-developed and executed SEO plan has staying power and the ability to bring continuous traffic that can convert into customers.