Keystone Custom Homes’ President, Jeff Rutt, founded the nonprofit microfinance organization, HOPE International. “Giving HOPE”, was a campaign designed to raise funds for the organization, which loans money to entrepreneurs in developing countries. During the Giving HOPE campaign, Keystone Custom Homes donated $1 to HOPE International for every new like on their Facebook business page. For the campaign, Marketing Relevance created a Facebook landing page, Facebook tab and banner for the Keystone Custom Homes website. Keystone Custom Homes received 338 new Facebook likes as a result of the campaign.