Marketing Relevance coordinated a 60-day social media blitz to support Alamogordo, NM home builder, French Brothers’ promotional campaign, “Go Big & Go Home.”
As the first New Mexico home builder to win a National Housing Quality Award, French Brothers is known for exceptional customer service and designing homes to meet the wants and needs of its buyers. From bigger floor plans to bigger savings options with its Platinum Energy Package, French Brothers offers more opportunities for buyers to purchase more home for less money. During the Go Big & Go Home campaign, Marketing Relevance helped French Brothers to highlight its bigger closets, floor plans, home sites, savings and more.
Working from a whimsical billboard design, Marketing Relevance designed graphics for use on Facebook, Pinterest, the French Brothers blog, email marketing and in local newspapers and magazines. For branding purposes, the design elements used in the campaign were consistent with the French Brothers’ brand and website theme through the use of color, fonts and watercolor paint design. A series of eight blog posts showcased in depth the builder’s larger floorplans, more spacious closets, expanded storage, enhanced amenities, greater energy and cost savings, increased peace of mind and more.
A “Go Big & Go Home” landing page on the French Brothers Facebook page directed consumers to the French Brothers’ “Go Big & Go Home” Pinterest board. There, visitors were able to view several different interior and exterior photos of French Brothers homes, which all link to the company’s website.
This comprehensive social media campaign reached a wide audience and encouraged social media engagement.