Highland Homes, a Tampa home builder, has been Central Florida’s value leader for more than a decade. Its team delivers the best in new home choice, quality, value, and satisfaction.
Highland Homes and Marketing Relevance identified five goals for the builder’s new website: better inventory management, provide a more comprehensive mobile site, add an interactive mapping feature, simplify the site, and update its look and feel. Marketing Relevance successfully met each goal.
The new site is simpler in navigation and appearance. For example, the site includes a mega-menu for "Find Your Home" and "Build With Us," to help buyers quickly and easily find content. When searching by regions, users can quickly browse through image thumbnail galleries, or enlarge the thumbnails into a lightbox format. Additionally, the site was built with “breadcrumbs” to further help users navigate to previous pages and to help the search engines better understand the site’s structure.
Built in responsive design, the site adjusts to desktop, tablet and mobile screens.
An innovative map utilizing Google Maps allows users to zoom in to community level and zoom out to see all of the builders’ markets.
The client admin panel was updated with a user-friendly design, allowing for easier updates to inventory and page content.
The site’s facelift included changes such as updated photography in the image slider and the addition of social sharing buttons on blog post excerpts and pages.