Do you need to make your message visually appealing? An infographic is the way to go. That's how Marketing Relevance helped client Keystone Custom Homes encourage buyers to purchase their new homes. The infographic, "Why Should You Buy New? New vs. Used Homes," showed that buying a new home saves money over time while not being boring (complex facts and numbers are way more easy to understand with graphics and, of course, they are more attractive).
The key to utilizing an infographic as a part of a content marketing plan to improve your SEO is promotion. The infographic was promoted on social media and Keystone's blogs.