Newport Builders came to us with simple goals; they wanted a more informative website, and for that website to be extremely user friendly. Their current website was dated, and they were not generating any leads from it.
Additionally we needed to address their current logo and branding, as their current look matched their old website. The new look reinforced their existing brand, and at the same time renewed their message. This allowed Newport Builders to maintain their brand-equity, and be more contemporary within their space.
How we solved the issue - Newport Builders’ new website was built on our Content Management System (CMS), Radmin3. Radmin3 makes it easy to maintain website content and data – pushing all updates and changes in real-time. It also provides them SEO tools to help them optimize their pages, integrate with social media channels and have their pages indexed in the search engines so that the site can be found by potential home buyers. Their main request for the front end was to give it an app-like feel. We delivered on that by simplifying their navigation elements, using card-based designs, and by adding big hero images to their homepage. These enhancements also helped to improve the user experience and user flow throughout the website, especially between pricing sheets, lots, and home prices.
Every website that we build on our Radmin3 platform gives new websites the capability to not just look appealing, but to generate more traffic and leads. In Newport’s case, their new site is delivering 2.63% conversion rate (industry average is less than 1%). Newport is certainly not complaining as they receive 4 times the traffic and leads as their competitors. Their organic traffic improved over 23% in less than 2 months after launch.
“The technology and team at Marketing Relevance have positively influenced the reach and reputation of our business significantly. Website traffic is growing month over month and even better, we have realized sales from it. It has become a highly effective sales tool, providing on-demand assistance to potential buyers, current customers and agent partners alike. It is also a regular occurrence for us to receive positive feedback on the ease and general effectiveness of our site. The architecture and professional “look and feel” of the website has helped us to stand out from the competition and has moved Newport Builders to the consideration set of potential buyers. When we have a need, they always have a solution!”
–Kimberly Hood, Sales and Marketing Director, Newport Builders.