Lou Loiben, President and owner of Personalities, Inc., came to Marketing Relevance when it was time for a website make over. He needed a way to reach the multiple types of audiences that he is targeting with his Chicago area DJ services. The Marketing Relevance team recommended a front end redesign with a responsive back end-something that the site was previously missing. By incorporating the responsive design into the updated Personalities WordPress based site, assures Lou that his younger audience will find his site when using their mobile devices.
Being local, Lou was able to come into the Marketing Relevance office and sit down with Ricky, our Design Director, to create just the right mood and feel for the site. Renditions were presented and revised based on conversations about wants and needs. Photos were scrutinized for their emotional effect and chosen based on their ability to tell the Personalities story to the user; that this is a company that can and will create the event of their dreams.
Lou sums up his experience with Marketing Relevance like this, "I really enjoyed working with Ricky and the Marketing Relevance team on our new website. They were very responsive to my questions and wishes, but realistic when it came to making sure that everything works perfectly for a great user experience. We have various generations looking at our site and it’s great to know that we are able to reach them all effectively now.”