Saying “I Do” to a new home is easy with an interactive social media campaign leading the way down the aisle. We launched a Pinterest contest for Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder. Say “I Do” to Your New Home encouraged participants to engage with the builder on Pinterest and to learn more about its wedding program for a chance to win a $250 Bed, Bath and Beyond gift card.
“Keystone’s wedding program is unique to the building industry, so we developed a campaign that is just as unique,” explained Mitch Levinson, President of Marketing Relevance. “The graphics are inspired by bridal sketches and are similar to images you’d find in high-end fashion magazines.” The campaign includes digital components, as well as the opportunity to interact with Keystone’s staff at their bridal show booth. Levinson continued, “This combination of in person and online opportunities is sure to excite potential buyers and inspire them to enter the contest and say ‘I Do’ to a new home.”
While on Pinterest, participants also viewed gorgeous images of the builder’s homes and discovered more about its wedding program, “Happily Ever After Starts Here”. Partnering with Wells Fargo Bank, Keystone’s program assisted engaged couples to save for down payments on new homes by allowing their loved ones to make deposits into registry accounts without an obligation to purchase from Keystone.