Designed to (P)inspire

Created to help mRELEVANCE client The Providence Group promote its first-ever design studio, the Designed to (P)inspire Pinterest-based campaign was a huge success. The Providence Group wanted a way to advertise its new studio while portraying the many available upscale finishes it offered. Pinterest was chosen as the medium for hosting the campaign, as the Providence Group’s new design studio was essentially a Pinterest board come to life. Much like Pinterest, the studio allows buyers to see a variety of features and finishes all in one place, and many in real-life situations, as the studio houses multiple room vignettes.

The Designed to (P)inspire contest offered a grand prize of a $250 gift card to Pottery Barn. Entrants were required to follow The Providence Group on Pinterest, create a board titled #TPGDreamHome, and then re-pin images to that board showing their dream home.

Art created to advertise the promotion included a social media graphic, Facebook cover image and a Facebook landing page. The art showcased photos of the new studio and gave specific, easy-to-understand instructions on how to enter the contest.

Overall, the contest resulted in 149 entries. During the two months of the campaign, social traffic to The Providence Group website increased by an average of 213 percent, Facebook likes increased by 192 and Pinterest grew to 294 followers.

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