Flint River Preserve Social Media

When Flint River Preserve came to mRELEVANCE, it had one social media platform with a few likes, a couple photos and a content post here or there. mRELEVANCE revamped the social media program by creating a custom header, which became the new face of the brochure, created a Twitter profile, and began blogging eight times per month. Using a strategic content distribution system, mRELEVANCE was able to create organic engagement on a platform where organic is dying: Facebook. Of all referral sources to the Flint River Preserve website, the number one referrer for several months in a row was Facebook. Supplementing organic content placement with paid advertising, mRELEVANCE has been able to refer hundreds of visits per month from this social channel.

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