Give the Gift of Hope

Keystone Custom Homes’ President, Jeff Rutt, founded the nonprofit microfinance organization, HOPE International. In late 2012, Marketing RELEVANCE launched a social media campaign, Giving HOPE, to raise money for the organization, which loans money to entrepreneurs in developing countries. During the Giving HOPE campaign, Keystone Custom Homes donated $1 to HOPE International for every new like on their Facebook business page, Keystone Custom Homes. For the campaign, Marketing RELEVANCE created a Facebook landing page, Facebook tab, banner for the Keystone Custom Homes website and promoted the campaign through blog posts, a news release and promotion on Facebook and Twitter. Keystone Custom Homes received 338 new Facebook likes as a result the campaign.

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