Homes for Hope

Keystone Custom Homes supports Homes for Hope, a 501(c)(3) charitable non-profit organization that unites builders and their trade partners, subcontractors, suppliers and consultants to build a "Home for Hope" (a benefit home) on a largely pro bono basis. These homes generate revenue to help eradicate poverty in developing countries worldwide through a primary partnership with HOPE international. HOPE International is a microenterprise organization that makes "micro" loans to hundreds of thousands of struggling entrepreneurs in 17 developing nations worldwide, enabling these entrepreneurs and their families to break free from the grip of poverty. In late Winter 2013, Marketing RELEVANCE launched the People of Hope campaign for Keystone Custom Homes. For People of Hope, Marketing RELEVANCE interviewed Homes for Hope vendors and wrote blog posts about them to highlight the vendors as well as the People of Hope that the funds benefit, and to ultimately, help raise money for the organization. Marketing RELEVANCE created a Facebook tab that encouraged likes and donations to HOPE International and promoted the campaign on various social media sites. Keystone Custom Homes received 1,500 new likes as a result of this campaign.

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