Where will we spring up next?

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In the spring of 2013, Traton Homes launched an interactive social media campaign to announce its newest community. The "Where will we spring up next?" campaign encouraged individuals to guess the location of Traton's next community. A Facebook landing page included a map with locations of recent communities, as well as flowers that represented metro Atlanta locations. Individuals could click on a flower and it would "bloom" into a lead generation form where they submitted their guess. In addition to Facebook, the campaign was promoted through email marketing, the website, blog posts, traditional public relations and other social media sites. 

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