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be seen and heard

How do people find you if they don’t know who you are, yet they are looking to buy something you sell? Personal referrals are one thing, but new business from someone that does not know your company is a whole other ballgame. You first need to be seen; then once they find you, you capture them with your visual and written content so they 'listen' to what you have to say. We think like a search engine, employing strategic optimization and paid advertising methods aimed at driving quality traffic to your site. We also monitor online communication about you and apply appropriate tactics to maintain your positive online reputation, creating an open and inviting environment for engagement.

"We were very happy with the way Marketing Relevance managed both our reputation and SEO programs.

We achieved great results with our search plan and the way they developed and handled our online positioning was top notch."

Janette Hawkins, Vice President of Marketing, A Mid-Atlantic Home Builder

search engine optimization

Our integrated Search Engine Optimization (SEO) strategies assure delivery of high quality traffic to your website: traffic that takes action and buys. We continuously analyze effectiveness and work with you to update and improve keywords and keyword phrases, optimization of your content and link building efforts. We use multi-channel tactics for tracking your results, allowing us to change direction when needed and provide monthly reporting to keep everyone involved and on course. We analyze both types of your online competition; those that deliver products like you, and those who are competing for search engine placements with you. By looking at both product and content competitors, we make sure you are positioned in the market and online most effectively. Our ultimate goal is your return on investment and how much qualified traffic you get from the search engines.

Search Engine Marketing
(SEM, Paid Search)

SEM (Search Engine Marketing) is the process of gaining website traffic by placing text, image or video ads on search engines. These Pay Per Click (PPC) ads drive consistent and highly targeted traffic to your website. As the name suggests the advertiser only pays the search engine when a visitor is delivered to their website.

Working in tandem with integrated SEO, our online advertising programs can include AdWords, Facebook, Twitter, Instagram, LinkedIn, or any other paid ad platform, and help distinguish you from your competitors while aggressively reaching your target audience. Whether you're looking to target a specific age or gender demographic, users with specific interests, or setup a geographically based campaign, we can recommend, create and manage the perfect online paid advertising solution. In addition to those platforms we can also develop a re-targeting campaign that will keep you and your message front and center of your previous website visitors. We can add paid search to your program at any time.

Online Reputation Management (ORM)

People search for you online and make impressions based on what they find. Today, 93% of shoppers state that reviews are the most important factor in their purchasing decision.  So, what this actually says is that your reputation matters.  We help preserve your brand by monitoring online communication about you, primarily through social media and carefully crafted search queries. Building a positive online presence is key; it keeps you ahead of the game, but when misleading information is discovered, we help put your best foot forward with tactics for proper interaction.

"Working with Marketing Relevance on our SEO program has been very rewarding. They’ve provided us with such prominent visibility that at times we’ve had more leads than we could handle. We continue to partner with them because we are extremely happy with the outcomes of our projects."

Heather Schreiner, Associates in Building + Design, Ltd. General Manager