Career Highlight: Lauren wears many hats at Marketing Relevance, and is the pulse of the entire company. Her highlight is that, with very few technical exceptions, Lauren has helped in just about every capacity in the company in her tenure.
Favorite Quote: "There is no dishonor in losing the race. There is only dishonor in not racing because you are afraid to lose.” –From the book, The Art of Racing in the Rain by Garth Stein
Fun Fact: Lauren can play the piano.
Superpower: Lauren wants to be able to hold her breath in deep water in order to swim with all of the cool fish and sea creatures.
Hometown: Glenview, Illinois
Education: A.D. in Nursing from Oakton Community College and B.S. in Psychology from DePaul University.
Lauren is the go-to person for many of the day-to-day tasks that keep the Marketing Relevance office running smoothly. She is responsible for SEO, HR and recruiting, orchestrating marketing collateral, invoicing and keeping each team member organized. You might say her typical day is very different than the next, yet she is the glue that keeps it all together.
Lauren’s favorite highlight of working at Marketing Relevance is SEO and our tracking reports. Seeing all of the changes and updates we make each month for every client, and then watching how those changes affect traffic and leads (or have no affect and we need to reconsider a new tactic), is both fun and exciting for Lauren.
Lauren holds an associate’s degree in nursing from Oakton Community College and a bachelor’s degree in psychology from DePaul University. Both of these degrees are in use every single day as she is an expert in human behavior and can plan for how to improve call to action in a marketing campaign or PPC ad.
When she isn’t keeping the office staff on task, Lauren is busy ironing out the activities schedule for her daughter and son; and with multi-activity kids that's no easy task. Lauren also loves (and sells) essential oils, which keeps our office smelling great (and clean healthy). An avid Cubs fan, Lauren and her family live in Buffalo Grove, IL with their three dogs and two cats. Lauren is also an active member of a professional board of a local animal rescue.