Connect with Mitch
Career Highlight: Mitch is the author of the popular book, “Internet Marketing: The Key to Increased New Home Sales,” published by BuilderBooks.
Industry Involvement: Mitch was the 2014 Chair of the Institute of Residential Marketing, an appointed Director on the Board of the National Sales and Marketing Council and an Executive Board member for the Home Builders Association of Greater Chicago. In 2018 he will be inducted to the board of the Greater Chicago Home Builders Association.
Favorite Quote: “Good friend, I am building this bridge for him.” –from The Bridge Builder by Will Allen Dromgoole.
Fun Fact: Mitch is a certified scuba diver and has dove with sharks, wild dolphin, sting rays, barracuda and other colorful fish. He's even held a baby octopus in his hands.
Superpower: Mitch would be omniscient to be able to know and see everything.
Hobbies: Riding his motorcycle, playing softball, coaching youth sports and watching sports (from kids to college to pro sports, he’s definitely a sports fanatic).
Hometown: Buffalo Grove, Illinois
Education: M.B.A. in Computer Information Systems and eCommerce from Georgia State University and a B.A. from the University of Illinois.
Mitch Levinson has helped businesses use technology to bring their company message to the market and drive sales over his entire career. He works with our clients to create a solid marketing foundation for their online footprint. Mitch’s expertise is in building websites that generate leads, and integrating creative, search, social and content to drive qualified buyers to our clients. Using those tools around the core of a strong blog and website, he unifies the company brand message and delivers it to their target market. He has experience in a variety of industries including medical, real estate, technology, personal finance, sports, construction products, small business and start ups.
Regardless of his task, Mitch stays focused on the bigger picture. Whether he is bringing in new business, leading a client's brainstorming or branding initiative, conducting a discovery call for a new web development project, monitoring SEO and search rankings or Google’s changes, teaching seminars, or coaching his kids’ sports teams, Mitch’s purpose is to help people identify and reach their goals. His ability to see each endeavor through a wide angle lens allows him to create effective strategies. Mitch is the Marketing Relevance thought leader who moves our agency in new directions to increase revenue and improve leads and traffic for clients.
Driven by his passion for his job, he loves to see our high quality products produce strong results. He wants clients to see Marketing Relevance as a revenue producer and strategic partner rather simply a line item on the expense report. His focus on effective programs that drive sales always start with identifying the goals and which key performance indicators will help identify if the goals are met.
He is an active member of several HBAs and has distinguished himself by giving back to the industries he serves. From 2012 to 2014, Mitch chaired the Sales and Marketing Council of the Southwest Suburban Home Builders Association. In 2014, he served as Chair for the Institute of Residential Marketing’s Board of Trustees for the National Association of Home Builders (NAHB). He serves as the appointed Director on NAHB’s National Sales and Marketing Council and was an Executive Board member for the Home Builders Association of Greater Chicago, which distinguished him as an Associate of the Year in 2012. He was honored with the 2016 Bill Molster award and in 2018 with be the chair of BMIT and 2019 NSMC for NAHB
Mitch is the author of “Internet Marketing: The Key to Increased New Home Sales” published by BuilderBooks. Mitch has spoken at a number of tradeshows, including the International Builders’ Show, the Southern Building Show, and Sales and Marketing Councils where he encourages participants to “think like a search engine.”
Mitch also holds the MIRM (Masters in Residential Marketing), CAPS (Certified Aging in Place Specialist), CGP (Certified Green Professional) and CSP (Certified Sales Professional) designations from NAHB and REALTOR© and ePRO© from NAR.
He resides in Arlington Heights, IL, a northwest suburb of Chicago, with his family, two rambunctious labs, two cats and fish. In his spare time, Mitch is very involved with his children’s extracurricular activities. Be sure to follow Mitch on Twitter @MitchLevinson3.