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We are a Marketing, Communication and Interactive Agency.
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The Federal Trade Commission (FTC) recently updated the social media guidelines for brands. The recent changes in guidelines include more specific advice on social media marketing compliance, endorsements, testimonials and more. This is the first update to the FTC guidelines since 2010. Brands can expect the FTC to pay more attention to social media marketing activity in the upcoming months. A message from the FTC was given stating, “We have given guidance. You are all on notice.” Make sure to… Read More
Where do you watch videos? Is your answer YouTube? If so, you are in good company. However, it might surprise you to discover that YouTube, the popular video-sharing website that garnered a whopping 1.3 billion monthly active users worldwide in 2014, is currently facing some tough competition! Not surprisingly, the competition is coming from the world’s largest online social network. That’s right, Facebook is hot on the heels of the Google-owned giant. According to a recent survey and market research… Read More
The mRELEVANCE team recently gathered in Chicago for our annual retreat. We are thrilled that 14 staff members were able to participate in the four-day event that included team building, 2016 planning, a taste of Chicago, shooting a video, visiting the Arlington International Racecourse, a softball game and much, much more. Everyone contributed to the fun and work, as well as to this blog post. Grocery shopping for 14 people with various food preferences is an interesting experience. mRELEVANCE staff… Read More
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