What we say

Check back here for news, interesting topics and upcoming events.

  1. Using Pixel Tracking to Market Smarter

    We talk a lot about Return on Investment here at mRELEVANCE and the reason is clear: marketing budgets are tight, and money has to be spent wisely. So, you have to know what is working and what is not; and in order to know that, there must be systems and tools in place that can collect and measure your marketing efforts. A tracking pixel is one such tool. What is Pixel Tracking? A tracking pixel is code inserted into a… Read More

  2. mRELEVANCE Builds New Website for Atlanta Home Builder

    Atlanta home builder KM Homes knew its website was outdated, and after searching for a company to bring their website into the 21st century, they chose Marketing RELEVANCE to help. The previous KM Homes site was around 10 years old, which is archaic in the web development world. The site was outdated by all current web development and design standards, and was in desperate need of a new build from the ground, up. mRELEVANCE was chosen for its ability to… Read More

  3. HTTPS and Website Security

    Is your website secure? Most online shoppers today are aware of the importance of safe and secure e-commerce and internet browsing, and they know to look for that easily recognizable address bar padlock and green-shaded address bar signifying HTTPS (Hypertext Transfer Protocol Secure). When browsing the internet, it is comforting to know that data shared while making purchases is encrypted and safe from hackers and others wishing to capture data. So what sites need HTTPS? Websites that run any type of… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Show Me the Money Webinar Recap

    In our most recent webinar installment, mRELEVANCE account manager Courtney Rogers and SEO specialist Doug Silk, presented “Show Me the Money: Digital Advertising” webinar. What made this webinar so special is the recently expanded Q&A segment, allowing participants to ask all of their digital advertising questions and our team of experts to answer them, in real time! This addition provided participants the opportunity to have any digital advertising uncertainties or confusion answered while addressing a wider-range of digital advertising topics…. Read More

  6. FrontDoor Communities Scores with Amenities

    As marketers for home builder clients all over the country, we know that amenities are often what make communities unique. Because homeowners like to use amenities such as parks, playgrounds, walking trails, pools and tennis courts when the kids are out of school and when they are vacationing, summer is the perfect time to pitch these amenity stories to reporters. In August, client FrontDoor Communities was featured in three articles about amenities. One, published in this Atlanta Journal-Constitution article, was… Read More

  7. FREE Webinar: Content is King in the SEO World

    Search engine optimization (SEO) and content are important in the world of marketing. If you want to learn what SEO is, why content is important and how to use both to your advantage, then join the mRELEVANCE team for its next #GR8 Relevant Marketing webinar, “Content is King in the SEO World.” SEO tactics change frequently, but the mRELEVANCE team stays up-to-date on the latest changes and is here to help you understand them. Account Manager Melissa Stocks and SEO… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Social Media 101: Online Reviews

    For the last topic in our Back to the Basics: Social Media 101 series, we focus on the importance of online reviews and testimonials and how your business can use them to its advantage. Keeping up with online reviews and testimonials is a way to stay proactive with your online reputation and is crucial to your business’ success. Just the Stats According to an article posted by Invesp: 90 percent of consumers read online reviews before visiting a business 88… Read More

  10. New Gallagher and Henry Website Provides Users with Simplistic Flow

    mRELEVANCE is thrilled to announce the launch of the new Gallagher and Henry website – GallagherAndHenry.com. This site is all about user-friendly flow and high quality imagery.  It is mobile-friendly and provides users with a clear and consistent theme across the website. The first step in creating a better site for Gallagher and Henry was to put the website on the mRELEVANCE content management system rADMIN that was specifically built to manage large sets of data and inventory. This allowed… Read More

  11. Online Reputation Managment

    If you are still shying away from using social media in your business, out of fear of making your company vulnerable to public comment, you should be afraid … but not afraid to use it, afraid to not use it. Of course, managing your online reputation isn’t limited to only social media sites, there are lots and lots of online sites to take into consideration. For members who were unable to attend the July Home Builders Association of Alabama’s (HBAA)… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Social Media as a Customer Service Tool

    Social media is a powerful tool, and businesses are basically required to incorporate it into their marketing plans if they hope to survive and excel. One way businesses often fail to properly utilize social media is through customer service. Strong customer service can go a long way in strengthening your business’ brand and improving customer relationships, and social media has become yet another outlet to do just that. It’s important for businesses and brands to begin thinking of social media… Read More