Web DevelopmentThere’s a common rule of thumb that a website is only “good” for two years; meaning that every two years, your site needs an update or overhaul. This could mean changes in graphics, content, navigation, as well as a new database or backend system. How long has it been since you revamped your website?

If it’s been more than two years, you are overdue! Here are a dozen suggestions for what you should be thinking about during your search for a web development company, and what questions you should ask of each and every prospective company before hiring them for your new website.

1.    What are your thoughts on the future of web development/where is it heading?
There are some definite trends taking shape among web design; including responsive design and mobile strategies, minimal design, site/load speed, infinite scrolling, call to action, social sharing, a greater emphasis on content and more. Ask your prospective developer what his or her thoughts are on where things are heading and how this website fits into your overall marketing strategy – the team you select should be forward-thinking, not stuck in the past or present. (more…)

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Teens Using FacebookAre your kids still using Facebook? Your embarrassing photo comments may annoy them but probably haven’t driven them away from the site. That’s because, contrary to popular belief, Facebook isn’t being abandoned by teens just yet.

The rumor that kids were leaving Facebook started last October when Facebook made a statement that young teens were using the social network less frequently. This led to a number of studies and reports of teens’ Facebook usage, concluding that teens were using the social network less as a whole. This information was refuted by Forrester Research’s 2014 report, “Facebook Dominates Teens’ Social Usage: Why the Sky Isn’t Falling on the World’s Favorite Social Network.” (more…)

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NH Cornerstone AwardsmRELEVANCE, LLC announces the recent launch of the New Hampshire Home Builders Association’s new Cornerstone Awards website,

The NHHBA was referred to mRELEVANCE by the Northern Vermont Home Builder’s Association after being impressed with the work the agency had done on Northern Vermont’s awards site. The NHHBA awards features Awards Central, an innovative rewards program application built by mRELEVANCE to streamline award programs for associations. (more…)

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North Star FinancemRELEVANCE, LLC is excited to announce the launch of North Star Finance’s new website. The Maryland commercial installment lender came to mRELEVANCE with five goals:

1.    To provide builders with guideline procedures so they could educate themselves on the loan product
2.    To facilitate the loan process
3.    To have a user-friendly interface
4.    To feature case studies of successes and testimonials
5.    To put a face on its program and show information about its team (more…)

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mRELEVANCE Employees

mRELEVANCE employees are always helping build the company’s brand and public trust.

If you’ve heard mRELEVANCE managing partners Mitch Levinson and Carol Morgan speak on how to engage customers using social media, you’ve likely heard their philosophy on creating your own audience. The first step in this process is to get one essential group of followers on board before you try to conquer the group you ultimately want to engage – your prospects. Mitch and Carol refer to this group as your “low hanging fruit” – it will likely be the easiest group of followers to attract and engage with. Who is this group? Your employees! Your staff’s support and influence is critical in building a solid foundation for your social media program.

It’s not just about social media though; the same principle applies in all facets of your brand advocacy and your marketing strategy. Use the power of your employees to start spreading your brand’s message; in other words, turn them into brand ambassadors.

Edelman’s 2013 Trust Barometer showed that 41 percent of people believe that a company’s employees rank higher in public trust than a firm’s PR department, CEO or founder. It makes sense to put your employees on the front line of your marketing and use your employees’ commitment to company success to boost your marketing efforts. Your employees trust you, they share your messages with their social network (which already trusts them), so your messages can authentically reach new audiences.  (more…)

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Millennials on smartphonesA new study says that the average Millennial checks their smartphone 45 times a day! If you are a business owner or marketer, this should have you thinking about the marketing implications of such behavior.

The study shows that Millennials are “always on” so businesses have to rise above the noise to become relevant and timely to this group. According to the study, Millennials are 56 percent more likely to come across marketing content on social networks than via search engines or email.

The study is part of a series by SDL, “Five Truths for Future Marketers,” outlining five crucial ways that marketers must adapt to engage today’s consumers, who are highly connected and informed and who may not respond to traditional marketing tactics. (more…)

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Older Adults and Technology UseIf your business sells or markets products or services to older Americans, you may think that you need to stick to traditional forms of advertising like billboards, flyers and mailers, radio ads, etc., and not social media, email or online ads. But it’s a lot more complicated than that, according to newly released data on adoption of technology by America’s seniors from the Pew Research Center.

In their research, “Older Adults and Technology Use,” they found two distinct groups of older Americans: one (that leans toward younger, more highly educated and more affluent seniors) that is relatively technologically-savvy and sees benefits in internet usage, and another group (which tends to be older and less affluent, often with significant challenges with their health or a disability), that is more disconnected from technologically physically and psychologically. So you’ve got two different groups with very different behaviors that you may be trying to reach. (more…)

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Builders Floor Covering & TileRecently, The Atlanta Journal-Constitution reached out to mRELEVANCE in preparation for an AJC Homefinder cover story on the flooring industry. A reporter was looking for a source to interview and sought our help due to our knowledge of the field. We referred the reporter to our client Construction Resources for its prominence in Georgia’s flooring scene.

For the story, the reporter connected with Construction Resources’ Builders Floor Covering & Tile. The president and owner, Justin Atcheson, was interviewed and provided photos for the story. The story, titled “Flood of flooring options,” explored the wide varieties of flooring materials other than popular hardwoods. Atcheson explained that carpet is nearly half the price of wood, making it a viable, budget conscious alternative to wood. (more…)

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Home at Fortress Builders' Church HillGetting your company’s name mentioned in a news article or having an entire story written about your company is a great way to reach audiences and encourage customers to look for more information. In May, mRELEVANCE did just that for one of our newest public relations clients, Fortress Builders.

Fortress Builders, a new home builder in metro Atlanta, planned to host grand opening events for two of its Cobb County communities on May 6 and wanted to invite as many real estate agents and potential home buyers as possible to celebrate with them. The event itself was to consist of a luncheon at Brookstone Manor, an active adult community, and then a guided tour of Church Hill, a single-family home community. Participants were also to be given the opportunity to be entered to win door prizes worth up to $500. (more…)

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Email MarketingNow that you’ve defined your target market by reading our last blog post, here’s some information on how to reach out to them! When done correctly, using email to market to prospective customers can be easy, cost efficient and effective.

Here’s a Q&A with one of our managing partners, Mitch Levinson. He answers a few questions asked from a client’s perspective about email marketing.

Q: What methods can I use to define the interests of prospective customers?

Mitch: In this day and age, people are more sensitive than ever to spam and unwanted email. Therefore, it is increasingly important for prospects to self-qualify. By giving them a call to action once they are on your website, you can determine what it is they are interested in. For instance, you can use call to actions to find out if they want to make a purchase, are looking for information, are interested in contacting you, etc. (more…)

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