Reputation Management WebinarHave you wondered if you are doing everything you can to manage your company’s online reputation? If so, this FREE webinar is for you. Registration is open now for “Managing Your Online Reputation,” the final webinar in a series of six webinars from mRELEVANCE, LLC in 2014. Marketing RELEVANCE Managing Partners Mitch Levinson and Carol Morgan will present “Managing Your Online Reputation” on Tuesday, December 16 from 2 to 3 p.m. ET.

The majority of consumers trust online reviews and endorsements from their friends. In fact, they rely on the Internet for recommendations or confirmations before they make purchasing decisions. Managing your reputation online is critical for businesses of all sizes. (more…)

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mRELEVANCE design for Traton HomesThe best designs are those that elicit an emotional response. For some, it may have to do with imagery. For others, colors or shapes may be what inspires. The most well-trained eyes may be moved by a design that is well thought-out or one that is so obvious it seemed to happen effortlessly.

Whether the deliverable is a website, print advertisement, brochure or billboard, the ultimate goal is to sell, but each piece has (or should have) very specific sub-goals. Is it to get prospective buyers to make a phone call, fill out a form, go to your website, attend an event or something else? A designer will need to know all of this to create a design that delivers the target message. (more…)

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CRM systemHaving a great customer relationship management (CRM) system is crucial for any company that wants to organize and synchronize its sales, marketing, customer service and technical support. More importantly, it’s beneficial to find a CRM company that understands the way you interact with current customers and how you want to reach prospective customers. When looking for an effective CRM, here are 15 questions to ask prospective companies before investing in one of their systems.

1.    Is the system web-based or desktop software?
Web-based CRMs will allow your sales team to work in the system from anywhere – a huge advantage for today’s “on the go” sales professionals. System updates are typically made by the CRM company. This is easier for most companies; however, it can pose some limitations for businesses with custom requirements. Software-based systems are best for companies with custom requirements. These can be more expensive initially, but they are easier to customize and run in your environment. Ask the right questions so that you set proper expectations for any ongoing maintenance in addition to set-up and installation. (more…)

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Pinning mistakesAs with any new tool or technique, there’s a bit of a learning curve. We see businesses make a lot of mistakes using Pinterest, so we wanted to share a quick list of some of the most common, oftentimes ineffective and sometimes even counter-productive mistakes that businesses make on Pinterest.

15: Empty or incomplete boards. Always start a board with at least five pins.
14: Irrelevant boards and pins. Make sure that your boards and pins are relevant to your customers, otherwise you risk losing them as followers.
13: Don’t overdo it on the number of boards. This prevents people from following ALL your boards, instead they will just follow one or two of them.
12: Using all of the same type of content. Mix it up! Become a valuable resource to pinners by posting different types of content; always posting the same kinds of pins will become boring to pinners.
11: Using bad photos. Avoid poor quality photos. Make sure they are crisp and repinnable.
10: Going hashtag crazy. Don’t abuse or overuse hashtags. Use them only as necessary and helpful for users. As a general rule, two to three hashtags is plenty per pin. (more…)

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Keystone's Say "I Do" to Your New Home Pinterest ContestSaying “I Do” to a new home is easy with an interactive social media campaign leading the way down the aisle. Recently, mRELEVANCE, LLC launched a Pinterest contest for Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder. Say “I Do” to Your New Home encourages participants to engage with the builder on Pinterest and to learn more about its wedding program for a chance to win a $250 Bed, Bath and Beyond gift card. The contest ends November 14, and the winner will be announced on November 15, 2014.

“Keystone’s wedding program is unique to the building industry, so we developed a campaign that is just as unique,” explained Carol Morgan, managing partner of mRELEVANCE. (more…)

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Website vs. Model HomeYou’ve got a new business and a tight budget for marketing. You have to decide how to best spend those dollars. Is it on a great big sign, a storefront remodel, an aggressive newspaper advertising campaign or, if you’re a home builder, a model home?

We think the first place you should focus your resources should be on an effective website. Here’s why:

•    Your website is often your FIRST impression, not the model home or storefront. First impression is everything. Across all industries, a vast majority of buyers go to the web first before actually purchasing an item. Around 90 percent of buyers research new homes for sale online according to The Digital House Hunt: Consumer and Market Trends in Real Estate, a joint study from The National Association of REALTORS® and Google. (more…)

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Atlanta Real Estate Forum RadioAtlanta’s longest-running new home/home builder-focused radio show, Atlanta Real Estate Forum Radio, continues to win awards for excellence. This week, the Georgia Chapter of the Public Relations Society of America named Atlanta Real Estate Forum Radio as a finalist in the 2014 Phoenix Awards Competition. The Phoenix Awards recognize projects and programs that demonstrate excellence in the public relations profession in Georgia.

Atlanta Real Estate Forum Radio airs three times a week – Wednesday’s show features the Deal of the Week, Thursday’s Around Atlanta segment helps listeners to make plans for the weekend and Friday’s segment is All About Real Estate featuring an in-depth interview with an industry insider. The show is hosted by mRELEVANCE Managing Partner Carol Morgan or Senior Account Manager Laura Craft; they are joined in studio by show producers and co-hosts Todd Schnick and Todd Youngblood with Dreamland Studios.   (more…)

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Successful Public RelationsMany companies have public relations plans in place, but some aren’t very successful. That’s why partnering with a team of experts, like mRELEVANCE, is so important. We have long term relationships with the media and know how to communicate your news effectively through media relations and online public relations.

To answer a few questions you probably have about building a successful public relations program, here’s a Q&A with Managing Partner Carol Morgan.

Q: What are they key components of a good public relations strategy?

Carol: The best way to develop a strategic public relations plan is to break it down into these four main components (all E’s!): examination, exploration, execution and evaluation. (more…)

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10 Tips for Innovative MarketingMetro Atlanta new home sales and marketing professionals: don’t miss the chance to hear Marketing RELEVANCE Managing Partner Mitch Levinson’s “10 Tips for Innovative Marketing” next week in Atlanta.

Mitch is the keynote speaker at the monthly Atlanta Sales & Marketing Council (SMC) meeting. He will cover topics and tactics that include insights on mobile, search engine optimization (SEO), social media, interactive marketing campaigns and more. (more…)

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Fontaine at Cooper LakemRELEVANCE recently pitched The Marietta Daily Journal about our client Ashton Woods Homes’ newest community, Fontaine at Cooper Lake. Since the community is located in Smyrna, we knew that readers would be interested to know about this great opportunity of new homes.

Running in the online edition, the article included details about Fontaine at Cooper Lake with a quote from the builder’s vice president of sales and marketing. An enclave of 60 single-family homes, the community is priced from the high $300,000s and offers four architecturally distinct floor plans with options for finished basements, third floor and outdoor living.   (more…)

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