News

PasswordYou’ve probably heard about the notorious Heartbleed bug by now. The severity of the bug’s damage mounts daily, as hundreds of thousands of websites scramble for a fix.

The bug has actually been around for a couple of years but was only recently discovered. It has the potential to be one of the biggest and most widespread vulnerabilities in the entire history of the internet. But what exactly is Heartbleed?

Turns out that there was an (up-until-now) undetectable flaw in OpenSSL, making encrypted information (like passwords and credit card numbers) on many websites, apps, social media, shopping, banking and messaging sites, etc., vulnerable to attack by hackers.

There is no indication at this point that hackers knew about the flaw but at the same time, there is no guarantee that your private information hasn’t been compromised by hackers.

Companies are working as fast as they can to fix the problem. Unfortunately, there isn’t a super easy fix for affected companies. IT pros also have to ensure that digital certificates issued before the patch are still safe. (more…)

Categories : Blog, News

Rev Up Your Social Media Registration is open now for “Rev Up Your Social Media,” the third webinar in a series of six free webinars from mRELEVANCE, LLC in 2014. “Rev Up Your Social Media” will be presented live on Tuesday, June 17 from 2 to 3 p.m. ET.

Carol Morgan, MIRM, CAPS, CSP, managing partner of mRELEVANCE, and Laura Craft, MAC, mRELEVANCE senior account manager, will present “Rev Up Your Social Media.” Valuable and actionable tips will help attendees accelerate their social media program. This fun, interactive session will give attendees the horsepower they need to kick their social media program into high gear, whether just launching a social media program or improving an existing program. Subject areas covered will include Listening/Monitoring, Integrating Social Media into your Overall Marketing, Content Strategy, Calls to Action, Imagery, Local Search, Reputation Management, Goal Setting and Tracking, Contests/Games/Promotions, Advertising and Opt-in List Building.

Relevant Marketing Webinars are free and open to business owners and marketing professionals who are looking to gain knowledge on the hottest topics, issues and trends to enhance their marketing efforts. During each webinar, mRELEVANCE’s expert marketing professionals will discuss a different marketing topic to improve the effectiveness of a business’ marketing program. (more…)

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Keystone Custom Homes Pinterest ContestmRELEVANCE, LLC announces that it has recently launched a new social media campaign for Keystone Custom Homes, central Pennsylvania’s largest locally owned home builder. “Decorate Keystone’s Model Home for Spring” encourages participants to interact with the builder on Pinterest and Facebook from now until Tuesday, May 13, 2014 for a chance to win Pottery Barn gift cards.

“We are excited to launch this campaign for Keystone Custom Homes,” said Carol Morgan, managing partner of mRELEVANCE. “We have created several Pinterest contests, and they have been very successful for our clients. Pinterest followers increase and, since we promote these campaigns on Facebook, so do Facebook likes. For this one, we wanted to take advantage of the synergy between Facebook and Pinterest to further spread engagement across both sites by introducing new campaign elements.” (more…)

Categories : Blog, News

mRELEVANCE YelpLet’s face it, we live in an age where we turn to the Internet for almost everything and anything. This summer, it’s probably safe to say that most of us will spend some time online researching vacations and purchasing new products for those vacations. So how will you decide where to go and which brands and products to buy? You’ll probably look at customer reviews.

Customer reviews have become a huge resource for online research and advice on brands and products. According to a Huffington Post article, 38 percent of people are dissuaded from purchasing a product after reading only one negative comment, and 51 percent of consumers are more likely to be dissuaded after reading a negative post on social media or a blog. The good news is that only nine percent of people are likely to share negative experiences.

Although the stakes can be high, this leaves room for great opportunity for your business and products. Have a plan to ask your happy customers to give you positive reviews. For example, after customers use your services or purchase your products, provide them with links to your social media sites and websites and encourage them to write a review about their experience with your company. (more…)

Categories : Blog, News

News on Social MediaAlthough television is still the number one source from which Americans get their news, many U.S. adults also turn to the Internet. With almost everyone now having a smartphone constantly in hand, it’s no surprise that the Internet is a popular source for news consumption. But how exactly does social media play a part in our news gathering?

According to an article on Pew Research Journalism Project, a poll shows that various social media platforms are used for news consumption. More than 60 percent of U.S. adults use Facebook, and, of that total, 30 percent get their news from the site. YouTube is the second largest source of news consumption, and more than half of Twitter users turn to tweets for their news. (more…)

Categories : Blog, News

Traton Homes PinterestOnce again, mRELEVANCE, LLC is proving that Pinterest is a great outlet for contests and for bringing in new fans for its clients. The company recently launched the Pinterest Perfect Model Home campaign on Pinterest for Traton Homes. The contest is open now until April 30, 2014 and is offering one winner a $250 HomeGoods gift card.

To enter, participants are encouraged to pin images using #PinterestPerfectModel. If individuals are looking for a little (p)inspiration, Traton Homes recently uploaded new photos of its model home at Lafayette Square on Pinterest at www.Pinterest.com/Tratonhomes.  Launched in conjunction with the grand opening of this model home, the Pinterest Perfect Model Home campaign is the perfect opportunity for prospective buyers to view images of the Lafayette Square model.

“Pinterest has proven to be a successful medium for our clients, as well as the entire home building industry,” said Carol Morgan, managing partner of mRELEVANCE. “Not only will this campaign increase traffic on the Traton Homes website and its various social media sites, but it allows Traton Homes to showcase and create interest in its Lafayette Square community.” (more…)

Categories : Blog, News

Florida SMC Sales AcademyThe Florida Sales and Marketing Council is taking its Sales Academy on the road with two educational events led by mRELEVANCE managing partners Mitch Levinson and Carol Morgan and Kimberly Mackey of New Homes Solutions, Inc. These half-day programs are designed for onsite agents and will include dining and networking in addition to three educational seminars specifically tailored for new home onsite agents.

At both events, Mitch and Carol will tag-team present two 45-minute sessions, one on social media and the other on using mobile technology to generate leads. Kimberly will present her popular session on Realtor® relations.

The first event will be a morning session held May 14 in Maitland at the Greater Orlando Builders Association. The program will be repeated as an afternoon session at the Collier Building Industry Association in Naples on September 16. Members of surrounding, regional associations are invited to attend. (more…)

Categories : Blog, News

Wright HomesmRELEVANCE, LLC announces the launch of the new Wright Homes website. The new website reflects the Birmingham, Ala. builder’s belief that people are at the heart of what they do. The website, www.wrighthomes.cc, is more intuitive, user-friendly and utilizes a dramatic full-width responsive design, allowing users to explore the site while on-the-go or just sitting at their desks.

“Just like their homes, the new Wright Homes’ new website has been designed and built with its customers in mind,” explained Mitch Levinson, managing partner of mRELEVANCE. “We are really excited about the new look. It’s much cleaner now with more options to discover the builder and its products.”

On the home page, the website features easy navigation, with tabs at the top of the page and a whimsical sketch board with imagery that represents the builder’s drawn elevations and floor plans. The navigation and board accomplished the builder’s design goal to display both the classic and custom home options. Other board images are uploaded and converted on-the-fly to these pencil drawings. Even the Google map takes on a sketch appearance. (more…)

Categories : Blog, News

Facebook Pages to WatchFacebook’s new Pages update is meant to give your fans all the information they need about your business without even having to leave your page, and it is bound to boost competition between you and your competitors. Although not all businesses have access to the update yet, it’s coming. So, you need to be prepared to make the most of it.

One of the coolest, and probably the most beneficial, updates to Facebook Pages is the Pages to Watch feature. Now, you can follow your businesses competitors on Facebook and watch their pages progress including total page likes, new page likes, their posts for the week and how much engagement they received during the week. When adding new posts to your own page, you will have more insight into what works and what doesn’t based on your competitors’ insights. (more…)

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Marketing Report CardDo your marketing efforts make the grades your business needs in order to succeed? Would you want to hang your corporate marketing report card on the fridge?

Sometimes, it’s hard to recognize where your company’s marketing and communication efforts are lacking, so getting an outside opinion is very beneficial. That’s why mRELEVANCE is offering companies the chance to see which areas need improvement with its marketing report card.

In the report card, your company’s website, marketing and branding, public relations, social media and search optimization strategies will be reviewed so that you know whether or not they are meeting their fullest potential. Specific areas include engagement, cohesive branding, published news, ongoing campaigns, consistent blog material, adequate amount of followers and interaction on the top social media sites, highly ranked keywords and effective on-page and off-page SEO. (more…)

Categories : Blog, News

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