Thinking about outsourcing your sales? It’s becoming more and more popular in the building industry because doing so allows you to maintain a sales force without having to manage a team in-house. An outsourced sales team can provide professional marketing, sales and operational support to builders through all stages of the new home sales process. However, just like you would hire a new employee, it’s important to be comfortable with the decision to hire a sales company. After all, they will be an integral part of your company’s continued success. When outsourcing sales, ask these questions:
1. What is your/your company’s experience in new home sales and marketing?
Make sure that the company has experience with new homes, not just resale. Seek out agents with the National Association of Home Builders (NAHB) CSP, MSCP and/or CMP and MIRM designations, as they will possess the most knowledge on and strongest skills for new home sales and marketing. The National Association of REALTORS ® (NAR) also offers a host of professional home sales designations for professionals. Agents who hold these professional designations are current on the processes and trends of the industry and will be the ones with the greatest proficiency and expertise in sales. (more…)
Recently, The Marietta Daily Journal and Cherokee Tribune featured different communities built by our client, Fortress Builders. With new homes developing in thriving Cobb County, Fortress Builders is the perfect fit for the articles “Fortress has Community in Acworth” and “Fortress Builders has homes at Three Country Club Communities.”
The Marietta Daily Journal’s “Fortress has Community in Acworth,” highlighted the groundbreaking for the new community, Lake View crossing on August 15. Acworth Mayor Tommy Allegood, city council members and department heads marked the official beginning of development. This community will consist of nine craftsman-style homes featuring two to five bedroom options. Starting at the $270,000s, the homes will include spacious living space, front porches, fireside family rooms, formal dining rooms, master suites with walk-in closets and gourmet kitchens with granite countertops. (more…)
Have you wondered if you are doing everything you can to manage your company’s online reputation? If so, this FREE webinar is for you. Registration is open now for “Managing Your Online Reputation,” the final webinar in a series of six webinars from mRELEVANCE, LLC in 2014. Marketing RELEVANCE Managing Partners Mitch Levinson and Carol Morgan will present “Managing Your Online Reputation” on Tuesday, December 16 from 2 to 3 p.m. ET.
The majority of consumers trust online reviews and endorsements from their friends. In fact, they rely on the Internet for recommendations or confirmations before they make purchasing decisions. Managing your reputation online is critical for businesses of all sizes. (more…)
The best designs are those that elicit an emotional response. For some, it may have to do with imagery. For others, colors or shapes may be what inspires. The most well-trained eyes may be moved by a design that is well thought-out or one that is so obvious it seemed to happen effortlessly.
Whether the deliverable is a website, print advertisement, brochure or billboard, the ultimate goal is to sell, but each piece has (or should have) very specific sub-goals. Is it to get prospective buyers to make a phone call, fill out a form, go to your website, attend an event or something else? A designer will need to know all of this to create a design that delivers the target message. (more…)
Having a great customer relationship management (CRM) system is crucial for any company that wants to organize and synchronize its sales, marketing, customer service and technical support. More importantly, it’s beneficial to find a CRM company that understands the way you interact with current customers and how you want to reach prospective customers. When looking for an effective CRM, here are 15 questions to ask prospective companies before investing in one of their systems.
1. Is the system web-based or desktop software?
Web-based CRMs will allow your sales team to work in the system from anywhere – a huge advantage for today’s “on the go” sales professionals. System updates are typically made by the CRM company. This is easier for most companies; however, it can pose some limitations for businesses with custom requirements. Software-based systems are best for companies with custom requirements. These can be more expensive initially, but they are easier to customize and run in your environment. Ask the right questions so that you set proper expectations for any ongoing maintenance in addition to set-up and installation. (more…)
You’ve got a new business and a tight budget for marketing. You have to decide how to best spend those dollars. Is it on a great big sign, a storefront remodel, an aggressive newspaper advertising campaign or, if you’re a home builder, a model home?
We think the first place you should focus your resources should be on an effective website. Here’s why:
• Your website is often your FIRST impression, not the model home or storefront. First impression is everything. Across all industries, a vast majority of buyers go to the web first before actually purchasing an item. Around 90 percent of buyers research new homes for sale online according to The Digital House Hunt: Consumer and Market Trends in Real Estate, a joint study from The National Association of REALTORS® and Google. (more…)
Atlanta’s longest-running new home/home builder-focused radio show, Atlanta Real Estate Forum Radio, continues to win awards for excellence. This week, the Georgia Chapter of the Public Relations Society of America named Atlanta Real Estate Forum Radio as a finalist in the 2014 Phoenix Awards Competition. The Phoenix Awards recognize projects and programs that demonstrate excellence in the public relations profession in Georgia.
Atlanta Real Estate Forum Radio airs three times a week – Wednesday’s show features the Deal of the Week, Thursday’s Around Atlanta segment helps listeners to make plans for the weekend and Friday’s segment is All About Real Estate featuring an in-depth interview with an industry insider. The show is hosted by mRELEVANCE Managing Partner Carol Morgan or Senior Account Manager Laura Craft; they are joined in studio by show producers and co-hosts Todd Schnick and Todd Youngblood with Dreamland Studios. (more…)