News
If you are looking for a few ways to “Rev up Your Social Media,” then you will like our next series of blogs that features ideas for how to make your existing pages better. Attract more friends, fans and followers and create engagement and excitement. Google+ recently rolled out some big changes, for both users and pages. Google+ is Google’s social search network that has been integrated with all the majority of its other services, including search. Here’s the inside scoop on what you can expect to see:
- Cover Photos: You now have an even bigger section of real estate to promote your business. Cover photos can now be up to 2120 x 1192 pixels and they display in 16 x 9 when fully expanded. The new cover photos also have better aspect ratios, meaning the the photo’s width and height is more proportional allowing your business can shine even brighter. (more…)
mRELEVANCE, LLC was recently honored with an honorable mention in the Hermes Creative Awards for 2013 in the newspaper placement category for their public relations placement “When it comes to home sales, he’s the perfect pitcher.” The article ran in the Atlanta Journal Constitution.
Carol Morgan, managing partner of mRELEVANCE, says, “Many companies removed public relations from their marketing mix when the market crashed; however, getting good media coverage is as important as ever if you are serious about attracting potential customers.” (more…)
Polaris Consulting sums up the importance of online customer reviews with their one-liner, “Your first meeting with the client is not their first meeting with you.”
Buyers are taking to online review sites and social media to research companies prior to making a purchase decision. And, the type of reviews that resonate most with buyers? You guessed it, customer reviews specifically about customer service. A recent study conducted by Dimensional Research and ZenDesk states that 88 percent of buyers have been influenced by online customer service reviews when making their purchase decisions. (more…)
mRELEVANCE, LLC recently launched an interactive campaign for Traton Homes that encourages participation on the Atlanta homebuilder’s Facebook page. Participants guess where the homebuilder will open its next community by clicking on flowers that represent cities on a treasure map. Additionally, houses on the map mark the spots where the builder’s six most recent communities have opened and give more information on them. The fun spring-themed contest is powered by a Facebook landing page and includes lead capture.
“This interactive campaign is a prime example of how comprehensive marketing is done today. It encompasses several different online components including social media, email marketing, the company blog and the company website,” said Carol Morgan, managing partner of mRELEVANCE. She continued, “It is important to engage today’s consumers in a fun and entertaining way. The goal of the campaign is to increase interaction, while at the same time increasing brand recognition for the homebuilder. This fun campaign is sure to create memory points and that is what marketing relevance is all about!” (more…)
Atlanta Real Estate Forum Radio, produced by mRELEVANCE, LLC was recently honored with a Gold Hermes Creative Award for 2013 in the audio/podcast category.
Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional and emerging media. The awards are administered by the Association of Marketing and Communication Professionals (AMCP), an international organization comprised of marketing, communication, advertising, public relations, digital; media production and freelance professionals. (more…)
Every business dreams of having its content go viral, not only for the amount of exposure it can create, but also for the positive impact on search engine optimization. And, while YouTube videos have always been a way to quickly captivate millions of potential customers, the new kid on the block when it comes to viral content marketing is the infographic.
According to the Social Science Research Network, 65 percent of humans are visual learners. This is why YouTube Videos, memes and now infographics are so popular among audiences of all types. Infographics allow their creators to not only graphically display important information quickly, but they are also attention grabbing and more memorable than a data chart or long blog post filled with statistics. (more…)
mRELEVANCE managing partner, Carol Morgan, has been selected to kick off Social Media Month this November for the National Association of Home Builders’ BuilderBooks with a Webinar all about the nation’s hottest social media site, Pinterest.
With over 90 percent of home buying decisions made by women, marketers are experimenting with new ways to reach women buyers and Pinterest, which is the third most popular social media site, has a user base that is 80 percent female. To add to the marketing gravy train that is Pinterest, the site reports that the most popular Pinterest board category is “home.” (more…)
mRELEVANCE, LLC announces the launch of the new user-friendly Harris Doyle Homes website at www.harrisdoyle.com. The site offers homebuyers interactive functionality including responsive design and customized mapping capabilities.
Mitch Levinson, managing partner with mRELEVANCE states, “Responsive design is a hot, new technical term for how websites are designed today. But it is really a simple concept for the end user; it means they are able to easily browse the site from their smartphone, tablet or personal computer. The site is smart enough to recognize the device they are on and respond by displaying website information in a way that maximizes viewing it on that device – whether large or small.” (more…)
(L-R) Mitch Levinson, Carol Morgan, Jerry Collin and Steve Lane are ‘pictured’ with Mary DeWalt.
Recently, mRELELVANCE managing partners Carol Morgan and Mitch Levinson were invited to judge the Home Builders Association of Austin’s Max Awards. They spent a few days looking through all of the amazing entries and networking with other industry professionals.
“We are honored to be part of such a great awards program this year. It was a fun opportunity to learn more about the Austin housing market, and to see all of the wonderful entries in the Max awards. The competition was fierce!” said Carol Morgan. (more…)
As more and more consumers use Twitter to reach out to brands for customer support, the world’s top brands are taking notice and responding by increasing their investment in customer service on the social network. According to a new study from SimplyMeasured, 30 percent of the Interbrand Top 100 Brands now have dedicated customer service handles on Twitter dedicated to resolving customer issues in a timely manner.
However, due to the nature of the platform, consumers have a different set of expectations when it comes to customer service response times on Twitter. A majority of users expect a company response within 24 hours of Tweeting their complaint, a much faster response time than expected via email or on Facebook. The good news is that many brands are living up to these high expectations, with 67 percent responding within a day and 9 percent responding within an hour. Furthermore, nine of out 10 brands in terms of incoming tweets are also responding within 24 hours, with the fastest response times coming from companies such as UPS, Nike and American Express. (more…)
