Mitch is the keynote speaker at the monthly Atlanta Sales & Marketing Council (SMC) meeting. He will cover topics and tactics that include insights on mobile, search engine optimization (SEO), social media, interactive marketing campaigns and more. (more…)
Recently, an Atlanta Journal-Constitution reporter reached out to mRELEVANCE for interview access after reading our news release announcing Fortress Builders’ new homes at Brookstone Country Club. Fortress Builders currently offers new homes in three sections of the popular country club in West Cobb, making them the perfect builder to highlight in the online and print article, “Fairway views lure buyers.”
Written by H.M. Cauley, the article highlights the draw of many master-planned communities – golf courses. Currently, Fortress Builders is constructing new ranch condominium homes in Brookstone Manor, the active adult section of Brookstone County Club. In addition, Fortress Builders has homes available in The Farm at Brookstone, the final phase of the country club, as well as Links at Brookstone. (more…)
When you launch a new website, you probably know that you’ll need to spend some time (and money) on search engine optimization (SEO). And you probably know that SEO isn’t a one-time kind of thing, but how often do you really need to do SEO?
All the time. No, really. All the time. SEO isn’t something you can do once or twice or even a few times a year. It is an ongoing process and here’s why:
• Algorithms change: Google’s search algorithms change more than once a day. Most of those changes are small and designed to improve search results by weeding out spam and low quality content, but from time to time Google releases major updates that substantially change the way we do SEO. These updates can significantly change where your site shows up in search results. You need an SEO specialist that understands each update and can ensure that changes to the algorithm won’t negatively impact traffic to your website. (more…)
If you’ve heard references to Panda, Penguin or Pigeon from SEO-ers and website people and from context clues surmised that it doesn’t have to do with zoology but rather some kind of change to how Google works, you’re right. While Google doesn’t share their algorithm or exact details on the changes to it, they do share some basic information and SEO experts who closely follow the changes can give general information about the effects of each of the major updates.
First, what is an algorithm? It’s a technique/formula/procedure used to solve a problem – when we’re talking about Google’s algorithm, it’s the exact method that the search engine uses to decide where a website will show up in your search results (it’s how it decides how to order your search results). As you can probably imagine, it’s top secret. (more…)
If you’re looking for help marketing your company and/or products or services, there are many benefits to hiring a marketing agency. A professional marketing company can provide overall strategic direction, expertise and resources, as well as fresh perspective and insight into your customers, products and business. With a marketing agency, you don’t have to manage the day-to-day duties of project execution, management and administration and you get top-level marketing professionals with a wide-range of skills and knowledge who can creatively and efficiently execute a successful marketing program. However, there is much to consider when hiring a marketing company; here are 13 lucky questions that you should ask of every prospective agency before making a decision about which to choose.
1. How long have you been in the business?
A good number of ambitious marketers set out on their own, ready to blaze trails without the burden of any superiors and launch their own marketing companies. A couple of years go by and they’re forced to close the doors on their struggling small businesses. You don’t want to have to deal with finding a new company in eighteen months, but more importantly, you want a company with longevity because it shows that they must be doing something right to be able to stay in business. Their years’ of business experience and know-how will benefit your company; they will have experience with what works and will be able to offer a learned perspective and understanding of your business goals. The Bureau of Labor Statistics estimates that about half of all businesses make it to the five-year mark; choose a company that has been in business for at least five years for the best assurance that you have a team that will be around for the long haul. (more…)
At the Atlanta office of mRELEVANCE, we offer our interns real-world experience in the communications field. We treat our interns as we would any other team member. They are trained to write news releases and blog posts, create social media statuses that encourage engagement and research without using the “knowledge” of Wikipedia. This summer, we had the privilege of welcoming back past intern, Bailee Garwood. A current senior majoring in marketing at the University of Georgia, Bailee enjoyed her internship last summer so much that she wanted to intern with us again in 2014.
Recently, the Atlanta Journal Constitution featured three of our home building clients online and in the print publication. Traton Homes, Smith Douglas Homes and Ashton Woods Homes each offer communities near suburban, downtown cores, making them perfect fits for the article, “Living close to town.”
Written by H.M. Cauley, the article highlighted the trend that new downtowns where homeowners can live, work and play are becoming more popular in the metro area and are an alternative to isolated subdivisions. The reporter reached out to mRELEVANCE for help finding builders to interview as sources. (more…)