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Check back here for news, interesting topics and upcoming events.

  1. 5 Reasons to Think Long Term with Your SEO Strategy

    A common misconception about search engine optimization (SEO) is that businesses can do an optimization overhaul on their website, check off everything on our 2016 SEO checklist and then forget about it. While that’s always a good start, the problem is that SEO is not a one-and-done marketing tactic. As we’ve mentioned many times in the past, SEO is constantly changing and evolving. That SEO makeover you gave your website needs regular monitoring and analysis to determine how to improve… Read More

  2. I’m a Millennial: Don’t Call Me

    Generational names are what separate us from our parents. According to Inc., the millennial generation will make up more than 50 percent of the workforce by 2020 and that statistic could not be more true at mRELEVANCE! Pew Research Center labels the generations as follows: Millennials have a bad reputation: we are self-absorbed, entitled and lazy, among other not-so-favorable stereotypes. However, let’s be honest, we have been molded by our parents and the preceding generations, Generation X and Baby Boomers,… Read More

  3. Morgan Speaks to HBAA on Reputation Management

    The 2016 Home Builders Association of Alabama’s (HBAA) summer meeting is coming up on Thursday, July 21 through Saturday, July 23 at the Hilton Sandestin Golf & Beach Resort in Destin. It is sure to be a time of fun, networking and learning with educational seminars and plenty of activities for the whole family. If you are going to attend the HBAA summer meeting, be sure to attend mRELEVANCE managing partner Carol Morgan’s seminar on Friday, July 22 entitled,  “Managing… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. mRELEVANCE’s Managing Partner Mitch Levinson Featured on BuilderRadio

    Mitch Levinson, managing partner at mRELEVANCE and an International Builders’ Show (IBS) Bill Molster award winner, was recently featured on BuilderRadio’s podcast series to share marketing strategies and advice for builders. The full podcast episode is available at BuilderRadio, but we’ve put together a quick recap with Mitch’s three main points:     Foundation – A good marketing strategy begins with a good foundation from the company’s website and blog. Remember, keep your website and blog: Current and responsive Mobile… Read More

  6. The Making of a #GR8 Website

    In the most recent #GR8 Relevant Marketing Webinar, the mRELEVANCE team discussed the importance of having a great website that is user-friendly and performs well in the search engine. For those who attended our webinar and want the notes or for those who missed the webinar, here is what we discussed related to the making of a great interactive website. When creating the proper website for 2016, there are a few things you need to keep in mind and continuously… Read More

  7. mRELEVANCE Promotion for Essex Homes Leads to 60 Home Sales

    Together with Essex Homes, mRELEVANCE brought back the Carolina home builder’s popular “Twice as Nice” campaign for 2016, and, once again, it was an undeniable success. During this year’s campaign, Essex Homes offered buyers the chance to double their tax refund up to $10,000 with the purchase of a new home in Columbia, South Carolina. The maximum refund increased in 2016 from the $5,000 maximum promoted in 2015. With even more incentive, buyers jumped at this opportunity with Essex Homes,… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Social Media 101 – Instagram for Business

    Our next topic in our Back to the Basics: Social Media 101 series is about using Instagram for business. Instagram is one of the most popular social media sites with more than 400 million users. Among those users, 53 percent are millennials, ages 18 to 29. That’s important because five out of six millennials in the U.S. connect with companies on social media. This is why companies and marketers are shifting, or should shift, their focus to platforms like Instagram…. Read More

  10. How to Write a Press Release

    The mRELEVANCE team writes a lot of press releases and scores amazing coverage for our clients. This seems to be a tool that is tremendously underutilized by businesses today. mRELEVANCE clients “get it,” but lots of others just don’t!

  11. Three mRELEVANCE Team Members are Houzz Certified

    Courtney Rogers, Mandy Holm and Sarah Lane all recently became Houzz certified.  As graduates of the Houzz certification program, these mRELEVANCE team members now have the skills needed to better position builders and remodelers for success on the site.

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Social Media 101 – Pinterest for Business

    According to the popular site, with a good Pinterest profile, your business can “get discovered by millions of people looking for things to plan, buy and do.” How can you accomplish just that? Read on for an overview of the site, how to impact your audience and a few tips on best practices and advertising. Just the Facts Pinterest started six years ago as a place to save the best of the web (think bookmarking on your web browser or… Read More