mRELEVANCE, LLC is excited to announce the launch of an interactive campaign for SouthEast Real Estate Investments. “On Target for Real Estate!” encourages participants to visit SEREI.net/OnTarget and answer a quick, three question survey in order to qualify for a chance to win a $100 Target gift card. The campaign is designed to showcase the wide range of product offerings on SEREI.net and includes questions about residential, commercial and lots and land properties. “On Target for Real Estate!” runs through May 9 and winners will be announced on May 12, 2014.
“mRELEVANCE looks forward to increasing traffic to this new website via this fun, interactive campaign,” said Carol Morgan, managing partner of mRELEVANCE. “This campaign for SouthEast Real Estate Investments has already used social and traditional media to increase traffic flow and engagement throughout the site. This rebranding campaign will position SEREI.net as a one-stop shop for finding residential, commercial and lots and land throughout the southeast.” (more…)
When the early 2014 ice and snow storms brought most of Georgia to a complete standstill, Facebook and Twitter were covered with “Snowpocalypse” stories. Whether it was pictures, videos or written accounts of how everyone survived, everyone became a reporter. On television, news stations broadcasted pictures sent in from viewers about their accounts, making the phrase “everyone is a reporter” relevant and clearly demonstrating the power of social media.
Smartphones and social media are a large part of today’s society, giving people first-hand access to events often long before reporters even arrive on the scene. Along with smartphones, blogging is something that anyone and everyone can do. You don’t have to be an expert to have a blog! So, the question now is how have these two things changed public relations? In the January 2014 issue of Public Relations Tactics, Mark Bernheimer suggests that public relations professionals need to hone in on their media skills and be cautious of their words and actions. (more…)
Mitch Levinson, MIRM and managing partner of mRELEVANCE, LLC was inducted as the Chair of the National Association of Home Builders (NAHB) Institute of Residential Marketing’s (IRM) Board of Trustees at the International Builders’ Show in Las Vegas in February. He served as the Vice Chair for the Institute in 2013.
Levinson has several goals that he hopes to accomplish as Chair; his main goal is to enhance the integration of IRM educational programming across NAHB’s National Sales and Marketing Council (NSMC) and into NAHB as a whole.
“One of my goals is to continue to integrate our powerful content and education programs more heavily into the National Sales and Marketing Council and the National Association of Home Builders, giving members the information they need to become successful marketers of their homes and projects,” says Levinson.
Levinson’s entrance into the position of Chair coincides with recent, important changes to the Institute’s certification guidelines and strategic planning. Levinson is excited about the updates to the IRM courses and NSMC’s long range strategic plan initiatives. He states, “The forward-thinking changes that have been made will have a positive impact on the organization and its members. (more…)
Carol Morgan, managing partner of mRELEVANCE, LLC, was recently sworn in during the International Builder’s Show as the 2014 Chair of the National Association of Home Builders’ (NAHB) Professional Women in Building (PWB) Council.
As chair of the PWB Council, Morgan will manage the council’s business and represent the interests of the council members throughout NAHB. Her year as national chair is already underway and she has begun working toward the goals she hopes to accomplish this year: building a broader base of leadership, achieving full integration of PWB into NAHB, increasing council membership, raising money for BUILD-PAC and increasing the number of PWB councils at the local level.
Morgan states, “PWB makes a difference in our industry and I am honored to be a part of the leadership of this group. I look forward to serving the members of this organization and am eager to work with these incredible women to address the issues impacting women in the industry, as well as to grow the organization nationwide and further expand our reach.” (more…)
mRELEVANCE, LLC announces the launch of French Brothers Homes’ first interactive Pinterest contest, Pinspiring Dream Home. Participants are invited to create a French Brothers dream home board and compete to win a $250 Home Depot gift card. The contest ends March 31, and the winner will be announced April 4, 2014.
“mRELEVANCE works to increase interaction for our clients through campaigns that utilize social and traditional media,” said Carol Morgan, managing partner of mRELEVANCE. “This campaign for French Brothers has already increased their online traffic and engagement.”
In addition to increasing online traffic, Corrine Bachman, vice president of French Brothers Homes, explained that some of the goals for this campaign include increasing engagement on the newly created Pinterest page and showcasing design options available when building a new home. Bachman also hopes the campaign will spread the word about the company’s recent honor of receiving the 2014 National Housing Quality Award. (more…)
mRELEVANCE, LLC was recently honored by HomeAid Atlanta with the Trade Partner of the Year award for 2013. The award recognized the company’s contribution and commitment to the organization. mRELEVANCE is the first marketing firm to receive this prestigious award.
As a supporter of HomeAid Atlanta since 2008, mRELEVANCE has helped spread the word about the organization’s good works and activities through numerous blog postings on www.AtlantaRealEstateForum.com, guest spots on its radio program and much more.
“We were very excited to receive this award,” said Carol Morgan, managing partner of mRELEVANCE and past member of HomeAid’s marketing and public relations committee. “This was a totally unexpected honor. It is always nice to receive recognition for doing the right thing. We donate our time to HomeAid Atlanta as one way to support the home building industry.” (more…)
All webinars will be held on Tuesdays from 2 to 3 p.m. EST. The dates and topics for each webinar are listed below:
1. February 18: Location, Location, Location
2. April 15: Using Pinterest to Sell Homes
3. June 17: Rev Up Your Social Media
4. August 19: Mobile Marketing: How to Attract Buyers Using Smart Technology
5. October 21: Beyond Facebook: Pinterest, Google+ and More
6. December 16: Reputation Management
mRELEVANCE Managing Partner Carol Morgan states, “Our Relevant Marketing Webinars are designed to help businesses stay on top of the latest trends and create effective programs to market their businesses.” (more…)
When working with a reporter, always remember deadlines. Whether they work for a magazine, write for a newspaper or manage a blog, due dates are always looming. That’s why we are always considerate of their time and needs.
This is especially true when a reporter reaches out to us with a specific story. One of the first questions we ask ourselves is whether or not we will be able to compile details, photos and contact information quickly.
Because when we do, we can work with the reporter to provide great placements for our clients. For instance, we recently landed two of our clients, The Providence Group and Traton Homes, in the AJC Homefinder’s cover story. After the reporter came to us with the idea of doing a fireplace story with a tight deadline, we went right to work contacting these clients. (more…)