mRELEVANCE, LLC announces the recent launch of the New Hampshire Home Builders Association’s new Cornerstone Awards website, www.nhcornerstoneawards.com.
The NHHBA was referred to mRELEVANCE by the Northern Vermont Home Builder’s Association after being impressed with the work the agency had done on Northern Vermont’s awards site. The NHHBA awards features Awards Central, an innovative rewards program application built by mRELEVANCE to streamline award programs for associations. (more…)
1. To provide builders with guideline procedures so they could educate themselves on the loan product
2. To facilitate the loan process
3. To have a user-friendly interface
4. To feature case studies of successes and testimonials
5. To put a face on its program and show information about its team (more…)
Recently, The Atlanta Journal-Constitution reached out to mRELEVANCE in preparation for an AJC Homefinder cover story on the flooring industry. A reporter was looking for a source to interview and sought our help due to our knowledge of the field. We referred the reporter to our client Construction Resources for its prominence in Georgia’s flooring scene.
For the story, the reporter connected with Construction Resources’ Builders Floor Covering & Tile. The president and owner, Justin Atcheson, was interviewed and provided photos for the story. The story, titled “Flood of flooring options,” explored the wide varieties of flooring materials other than popular hardwoods. Atcheson explained that carpet is nearly half the price of wood, making it a viable, budget conscious alternative to wood. (more…)
Getting your company’s name mentioned in a news article or having an entire story written about your company is a great way to reach audiences and encourage customers to look for more information. In May, mRELEVANCE did just that for one of our newest public relations clients, Fortress Builders.
Fortress Builders, a new home builder in metro Atlanta, planned to host grand opening events for two of its Cobb County communities on May 6 and wanted to invite as many real estate agents and potential home buyers as possible to celebrate with them. The event itself was to consist of a luncheon at Brookstone Manor, an active adult community, and then a guided tour of Church Hill, a single-family home community. Participants were also to be given the opportunity to be entered to win door prizes worth up to $500. (more…)
Now that you’ve defined your target market by reading our last blog post, here’s some information on how to reach out to them! When done correctly, using email to market to prospective customers can be easy, cost efficient and effective.
Here’s a Q&A with one of our managing partners, Mitch Levinson. He answers a few questions asked from a client’s perspective about email marketing.
Q: What methods can I use to define the interests of prospective customers?
Mitch: In this day and age, people are more sensitive than ever to spam and unwanted email. Therefore, it is increasingly important for prospects to self-qualify. By giving them a call to action once they are on your website, you can determine what it is they are interested in. For instance, you can use call to actions to find out if they want to make a purchase, are looking for information, are interested in contacting you, etc. (more…)
Registration is open now for “Mobile Marketing: How to Attract Buyers Using Smart Technology,” the fourth webinar in a series of six free webinars from mRELEVANCE, LLC in 2014. “Mobile Marketing: How to Attract Buyers Using Smart Technology” will be presented live on Tuesday, August 19 from 2 to 3 p.m. ET.
Marketing RELEVANCE Managing Partner Mitch Levinson and Mike Adamczyk, Lead Web Developer, will present “Mobile Marketing: How to Attract Buyers Using Smart Technology.”
Mobile marketing is one of the areas sales and marketing professionals across the country are focusing on as the next big thing to help increase the bottom line. We are in a “gotta have it/know it/see it/get it now” age. The majority of U.S. consumers own smartphones and are using them to find information quickly and shop. (more…)