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  1. mRELEVANCE Promotion for Essex Homes Brings in 76 Home Sales in Two Months

    The Essex Homes “His, Hers & Ours” promotion was a huge success attracting the attention of new home buyers in Columbia, South Carolina and resulting in 76 sales in just two months! mRELEVANCE worked with Essex to create the promotion to bring in new home sales and increase leads by offering home buyers a $5,000 incentive to use toward designer upgrades when they signed a contract with Essex Homes.  Homebuyers could choose from nine upgrade packages or create their own… Read More

  2. Celebrate Christmas in July by Planning to Give Back

    What better gift for “Christmas in July” than to plan to give back in the fourth quarter? If your company typically holds a fourth quarter promotion to give to a non-profit, it’s time to start finalizing the details. As a partner of HOPE International and Homes for Hope, mRELEVANCE encourages you to learn more about these organizations. Founded by Jeff Rutt, president of Keystone Custom Homes, a mRELEVANCE client, HOPE International promotes microenterprise development to aid families who suffer from… Read More

  3. Adjusting Your Website for Google’s “How To” Quality Update

    Although Google denies any algorithm changes, there was most certainly a change in rankings that affected many websites recently. The so-called “Quality Update” was not categorized by Google as a Panda or Penguin update, but it was an update nonetheless. Also known as the “Phantom Update,” Google rolled out new rules that change the way it assesses quality website content. Specifically, this update is said to have targeted “How To” content in an effort to wipe out sites with lack-luster… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. mRELEVANCE Hosts August “How To” Marketing Webinar

    mRELEVANCE, LLC hosts the third webinar in its four-part series of “How To” Relevant Marketing Webinars on Tuesday, August 11. The focus is “How to Get Feedback from Your Audience.” Mitch Levinson, mRELEVANCE Managing Partner, will lead the discussion with special guest Kelly Fink, VP of Marketing and Online Sales with The Providence Group. The webinar focuses on the importance of customer feedback, customer relationship management and online brand reputation. The duo will go in-depth on how to keep customers… Read More

  6. Recap: mRELEVANCE’s “Dress Your Desk” Contest

    Desks at the mRELEVANCE offices are looking quite ordinary these days. You’ll no longer find fish nets, tie-dye, palm trees, banners or confetti hanging around. That’s because our first ever “Dress Your Desk” contest has officially ended! In case you missed the announcement on Facebook, first place went to Account Manager Courtney Rogers with her beach theme, second place went to Account Coordinator Lauren Cooper with her zen retreat and third place went to Web Developer Mike Adamczyk with his… Read More

  7. Clever Marketing Campaign Nets Home Site Sales

    Essex Homes partnered with mRELEVANCE to create a pipeline for home site sales at a creative event at Woodcreek Crossing in Elgin, South Carolina. “Stake Your Claim” encouraged potential homeowners to attend a weekend event and reserve their perfect home site. Like a scene from the Land Rush of 1889, home buyers could literally “stake their claim” by placing a family placard on the lot of their choice. Essex Homes’ Stake Your Claim event presented two days of touring the… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Media Placement: John Wieland Homes and Neighborhoods on BUILDER Online

    When you have good news, don’t you want to share it with everyone? That’s exactly what we did for client John Wieland Homes and Neighborhoods. They are celebrating 45 years and wanted us to help them spread the word. We did so by developing a news release centered on the builder’s history and how the company has been a cornerstone of the Atlanta new home market since the 1970s. Then, we used our media connections and know-how to place the… Read More

  10. Surveys Serve as Powerful Tool to Define Projects

    Do you know exactly what your target market wants? Well, S&A Homes decided to find out what market demand was for a new product before making a final decision on whether to move forward with land acquisition, community design and home plans. To facilitate the process the Pennsylvania builder partnered with mRELEVANCE to create and implement the State College 55+ Survey. The purpose of the survey was to explore the possibility of building a 55+ community in the State College… Read More

  11. mRELEVANCE Partners with Keystone Custom Homes for Dream Vacation Promotion

    mRELEVANCE recently partnered with Keystone Custom Homes to create a Dream Vacation promotion for Realtors. The goal of this program is to cultivate relationships with Realtors by providing them with a special perk beyond a standard commission for selling Keystone Custom Homes. Janette Hawkins, Vice President of Marketing and Internet Technology for Keystone Custom Homes states, “We love working with Realtors and want to show our appreciation with additional incentives throughout the year. The Dream Vacation promotion is our newest… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. #NAHBWantsYou Membership Campaign Engages Members

    The National Association of Home Builders (NAHB) recently collaborated with mRELEVANCE on a membership campaign, #NAHBWantsYou. It was a huge success; both engaging existing members and attracting the attention of potential members. The goal of the NAHB campaign was to get members to create and submit 45-60 second videos describing what their HBA membership means to them and why others should join. Twenty-five video entries were submitted from NAHB members around the country during the two-month contest. These entries were… Read More