What we say

Check back here for news, interesting topics and upcoming events.

  1. Greater Atlanta HBA Membership Appreciation Event

    The Greater Atlanta Home Builders Association (GAHBA) is the largest local home builders association in Georgia; including 10 geographic chapters and 8 specialty councils. The association is comprised of companies within all facets of the trade; home builders, re-modelers, developers, general and trade contractors, manufacturers, suppliers and distributors, lending institutions, real estate companies, utilities, surveyors, title companies, attorneys, accountants, engineers, architects, designers, and more.  And with approximately 1000 members is the nation’s 10th largest HBA (Home Builders Association). Each fall… Read More

  2. New Chicagoland Sales and Marketing Council Forming

    The Home Builders Association of Greater Chicago, the Southwest Suburban Home Builders Association and the Northern Illinois Home Builders Association are in the process of assembling a Sales and Marketing Council that will support members of all three local HBA’s.  The Sales and Marketing Council of the Chicagoland Area is dedicated to serving the sales and marketing needs of those businesses and individuals involved in the home building industry. This new organization will build on the roots of past Sales and Marketing Councils from around… Read More

  3. Planning for 2018

    As we enter the fourth quarter of 2017, its time to start thinking about your strategy for the coming year; if you haven’t already.  Perhaps you had a structured marketing budget for 2017 or maybe you simply conducted various marketing initiatives and approved certain tactics along the way because they seemed to make sense. Either way now is the time to review the results from 2017 and think about new or adjusted goals and/or any changes you need to make… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Creative Content: Blog Post Ideas for New Home Builders

    Building your blog presence is much like building your homes and neighborhoods. Your content and message will become the foundation of your marketing program. With careful strategy and tactics, you can become a leader in the community. You can use this same methodology to build your blog and be the builder everyone is talking about, but more importantly, everyone is listening to. Buyers are searching for information to help them make a decision…why not let them hear from you? Here… Read More

  6. Quick To Act: Rebranding a Website

    It’s important to be agile; to be able to adjust mid-course and come out successful in the end.  That’s exactly how Marketing RELEVANCE responded when we were asked to refresh The Providence Group’s (TPG) existing website. It’s not that the site was now unacceptable in terms of functionality; quite the opposite, in fact.  The site was completely redesigned by Marketing RELEVANCE in 2012 and still provided a responsive, enjoyable user experience, but TPG was exploring a brand refresh and they… Read More

  7. FrontDoor Communities Updates their Digital Image

    As the old adage goes…the only thing that’s constant, is change. This couldn’t be more true than when it comes to websites.  Updates are periodically needed to stay fresh, which is why more and more clients are turning to Marketing RELEVANCE for website redesigns. FrontDoor Communities (FDC) came to us in 2015 to completely rebuild their then current website.  Goals for this new site included an enhanced user experience, improved traffic, easy admin, and mobile-friendly.  The new site was designed,… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Cup Cup Hooray – It’s National Coffee Day!

    Today is National Coffee Day and the mRELEVANCE team thought it would be fun to share our coffee preferences and what they say about us. Maybe it’s also a little insight as to how we work as an internal team and with our clients. Read through; let us know if you agree. Black Coffee – That’s it…plain, hot and pure Mitch Levinson, President and Jason Grey, Web Developer Black coffee drinkers tend to lead a more minimalistic lifestyle. They tend… Read More

  10. Marketing To Different Generations; How Do You Reach Them?

    Not everyone is attracted to information in the same way.  That’s especially true when it comes to different generations and what motivates them to make purchasing decisions. Understanding broad generational characteristics allows you to customize your marketing initiatives and maximize your marketing dollars for the most effective reach. However, once you recognize what contact channels your targets use, what they value and how they spend their money, how do you craft the messaging to make sure you touch them?  What follows… Read More

  11. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More