News
Klout, the tool for measuring and leveraging your social media influence, recently released an upgrade to its application programming interface (API) , as well as several new features.
Version two of Klout’s API includes several new features. The site is now “Klout-focused” instead of “Twitter-focused,” meaning that users now have Klout IDs separate from their Twitter handle. This change will help the site spread to more social networks moving forward. The new API is also faster, smoother and touts a new caching system. Finally, since the API is more in sync with Klout’s existing framework, they will be able to release new features more frequently and more easily.
Klout is still in the process of building scoring models for Instagram, Tumblr, YouTube, WordPress.com, Blogger, Last.fm and Flickr, but these services are already integrated into users’ dashboards. Klout is also planning on adding Yelp, Posterous, Disquis, BranchOut, bit.ly, Livefyte and Quora. They are also expected to improve the recently released topics feature and the perks platform.
Klout is a great way for businesses to show customers that they know what they’re talking about. Klout measures influence online using data from social networks. The more engagement and actions your social media posts receive the higher your Klout score (more…)
To share or not to share? That is the million dollar question that has been dominating the social media world lately as more and more employers are asking their employees or potential employees to grant them access to their private social media profiles.
A new study from American Pulse reports that 40 percent of people would quit or withdraw their job application if an employer asked for social media passwords, 22 percent did not use social media at all, 10 percent would edit their profiles before handing over access, 16 percent would delete their profiles and only 10 percent would actually hand over the information.
Additional important findings are that 64.2 percent of people would give up their jobs to keep their lives private and 85.5 percent believe that asking for private access to social media sites is an intrusion on their personal privacy. (more…)
Get your marketing questions answered at the He Said. She Said. webinar presented by Lasso Data Systems on Thursday, May 24 at 1 p.m. EST. Join Carol Flammer and Mitch Levinson of mRELEVANCE for a free, 30 minute webinar that is sure to give your company a boost when it comes to online marketing.
Participants will build a foundation for their social media marketing campaign, learn how to personalize the home buying experience, generate online buzz that will attract prospects to your sales office and gain a better understanding of which social media you should be using. Plus, the expert pair will be answering all of your marketing questions.
The He Said expert, Mitch Levinson, knows all things technical from the backend of your (more…)
Ever wondered why your website isn’t showing up at the top of a Google search? Here are some common mistakes people make when it comes to search engine optimization:
1. Your website wasn’t built with Search Engine Optimization (SEO) in mind in the initial design process and is missing key components that Google and other search engines look for.
2. Assuming your website was built to be search engine optimized, if your website doesn’t have enough unique content to demonstrate (more…)
mRELEVANCE is pleased to announce the launch of the home builder blogs directory on TopBuilderBlogs.com. The directory compiles almost 400 different builder blogs from across the nation into one easy to search resource.
Blogs are an integral marketing tool for companies across the nation because they build website traffic, increase website leads, build brand, improve search engine optimization, improve online reputation, provide visitors with current content on products and a way to engage with companies. Additionally, they act as a syndication hub for content across social media platforms.
Home builder’s utilize blogs to promote inventory, new communities, special incentives, locations, industry trends and expertise.
Carol Flammer, managing partner of mRELEVANCE states, “We hope you will find our new home builder blog directory useful for connecting and engaging with builders. It is wonderful to see so many builders utilizing social media and blogs as a core part of their online marketing strategy.”
The home builder blogs directory is a useful addition to the Top Builder Blogs site. Top Builder Blogs is a product of mRELEVANCE that contains information on the latest blog launches, blogging tips and additional information.
These days it’s kind of hard to ignore the Internet. It’s everywhere; from our smartphones, tablets, PCs, laptops and even in traditional advertising. More and more companies are also spending a greater amount of time harnessing the mass reach that the Internet can provide their company. However, using internet marketing to make a profit isn’t always easy.
Here are a few examples of how big businesses are increasing their return on investment using the web:
- Big businesses are constantly monitoring and moving to the areas where consumers are searching and shopping online.
- Most large companies have established a company blog to distribute press releases and news items. Blogs help build SEO and act as a strong communication tactic.
- Facebook and Twitter are a must-have. They are great social media tools for promoting products, services and events, as well as engaging customers in a conversation.
- Big businesses realize that online traffic equals increased profit, especially as online traffic continues to soar. (more…)
mRELEVANCE, LLC is pleased to announce the launch of the new, improved Locate It page on the Highland Homes website, www.highlandhomes.org/locateit.php. The new page features an interactive map of Central Florida with increased functionality allowing buyers to search for homes by city or area.
“We are so excited about the launch of the new Locate It page on the Highland Homes website,” said Kathie McDaniel, vice president of sales and marketing for Highland Homes. “This new search option makes it simple for new home shoppers to find where our communities are located. They simply click on the area where they want to live, and gain easy access to all the information they need.”
The new Highland Homes Locate It page is organized into five general areas where the builder constructs new homes including Orlando, Tampa, North Lakeland, South Lakeland and East Polk. (more…)
Now that all Facebook Pages have been switched to timeline, you may be wondering how to best use this prime real estate location on your page. However, before you start the creative design, there are a few simple guidelines you need to follow.
- Cover photos should measure 851 pixels wide by 315 pixels tall
- Price or purchase information may not be included
- References to interface elements i.e. “Like” or “Share” or any other Facebook features cannot be used
- Calls to action are also not permissible
- Contact information including email addresses, mailing addresses, website URL, etc. also may not be included
If you are interested in reading all of the Facebook guidelines related to Timeline, click here. (more…)
With Earth Day coming up on April 22, we are focusing on what we can do to help Mother Nature. Our lives and careers have become inundated with new technology that may make our lives a little easier, but doesn’t always leave the smallest carbon footprint. However, we can all contribute to preserving our planet through simple actions. The team here at Marketing RELEVANCE wants to help kick start your conservation efforts by providing some ideas for celebrating Earth Day.
Our Chicago and Atlanta Offices recycle all paper, cardboard, aluminum, glass and plastic bottles.
Mitch Levinson, Ben Heisler and Stefan Miller suggest that you donate or recycle your old electronics rather than just throwing them out. There are plenty of toxic components inside electronics, which are safer to have removed by professionals rather than sitting in a dump. The EPA provides a great list of places to recycle your old electronics, or if you’re in the Chicago area, feel free to bring them by the Chicago office!
Carol Flammer uses all natural, earth friendly cleaners in her kitchen.
Delaney Young suggests taking reusable bags along with you on your shopping trips.
Desirae Johnson says that many towns have local initatives that work to keep your hometown beautiful. For example, Keep Paulding Beautiful, “works with Paulding citizens to promote a clean and healthy environment in which to live, work and play.”
If your town doesn’t have a local initiative, Patrick Murray suggests getting together with local friends and family to clean up your community by picking up litter and garabage. (more…)
Many of our blog readers, Twitter followers and Facebook fans know mRELEVANCE as a company focused on marketing strategies that revolve around blogging, social media, search engine optimization and website development. You probably know us for our internet savvy staff, staying on the ever-changing, cutting-edge of online marketing. You might picture us sitting in front of our laptops, iPad to our left, smart phone to our right, connected 24/7. And you’re right.
But what you might not know is while we are a bunch of techies living in the world of Yelping, keyword ranking and website analytics; we also know the importance of one-on-one attention, careful media relations strategy and how to differentiate our clients from their competitors in the eyes of the media and the public. What you don’t see is when we turn OFF the email to write a bylined article. Or when we pop out of bed at 3 a.m. because we came up with a great story lead. Or the hours we spend each month scouring through editorial calendars trying to come up with the perfect pitch. (more…)
