There’s a common rule of thumb that a website is only “good” for two years; meaning that every two years, your site needs an update or overhaul. This could mean changes in graphics, content, navigation, as well as a new database or backend system. How long has it been since you revamped your website?
If it’s been more than two years, you are overdue! Here are a dozen suggestions for what you should be thinking about during your search for a web development company, and what questions you should ask of each and every prospective company before hiring them for your new website.
1. What are your thoughts on the future of web development/where is it heading?
There are some definite trends taking shape among web design; including responsive design and mobile strategies, minimal design, site/load speed, infinite scrolling, call to action, social sharing, a greater emphasis on content and more. Ask your prospective developer what his or her thoughts are on where things are heading and how this website fits into your overall marketing strategy – the team you select should be forward-thinking, not stuck in the past or present. (more…)
mRELEVANCE, LLC announces the recent launch of the New Hampshire Home Builders Association’s new Cornerstone Awards website, www.nhcornerstoneawards.com.
The NHHBA was referred to mRELEVANCE by the Northern Vermont Home Builder’s Association after being impressed with the work the agency had done on Northern Vermont’s awards site. The NHHBA awards features Awards Central, an innovative rewards program application built by mRELEVANCE to streamline award programs for associations. (more…)
1. To provide builders with guideline procedures so they could educate themselves on the loan product
2. To facilitate the loan process
3. To have a user-friendly interface
4. To feature case studies of successes and testimonials
5. To put a face on its program and show information about its team (more…)
Recently, The Atlanta Journal-Constitution reached out to mRELEVANCE in preparation for an AJC Homefinder cover story on the flooring industry. A reporter was looking for a source to interview and sought our help due to our knowledge of the field. We referred the reporter to our client Construction Resources for its prominence in Georgia’s flooring scene.
For the story, the reporter connected with Construction Resources’ Builders Floor Covering & Tile. The president and owner, Justin Atcheson, was interviewed and provided photos for the story. The story, titled “Flood of flooring options,” explored the wide varieties of flooring materials other than popular hardwoods. Atcheson explained that carpet is nearly half the price of wood, making it a viable, budget conscious alternative to wood. (more…)
Getting your company’s name mentioned in a news article or having an entire story written about your company is a great way to reach audiences and encourage customers to look for more information. In May, mRELEVANCE did just that for one of our newest public relations clients, Fortress Builders.
Fortress Builders, a new home builder in metro Atlanta, planned to host grand opening events for two of its Cobb County communities on May 6 and wanted to invite as many real estate agents and potential home buyers as possible to celebrate with them. The event itself was to consist of a luncheon at Brookstone Manor, an active adult community, and then a guided tour of Church Hill, a single-family home community. Participants were also to be given the opportunity to be entered to win door prizes worth up to $500. (more…)
Now that you’ve defined your target market by reading our last blog post, here’s some information on how to reach out to them! When done correctly, using email to market to prospective customers can be easy, cost efficient and effective.
Here’s a Q&A with one of our managing partners, Mitch Levinson. He answers a few questions asked from a client’s perspective about email marketing.
Q: What methods can I use to define the interests of prospective customers?
Mitch: In this day and age, people are more sensitive than ever to spam and unwanted email. Therefore, it is increasingly important for prospects to self-qualify. By giving them a call to action once they are on your website, you can determine what it is they are interested in. For instance, you can use call to actions to find out if they want to make a purchase, are looking for information, are interested in contacting you, etc. (more…)