mRELEVANCE design for Keystone Custom Homes

mRELEVANCE Designed “Say ‘I Do’ to Your New Home” for Keystone Custom Homes

Builder Magazine recently covered mRELEVANCE and client Keystone Custom Homes in its online edition after a successful pitch by our public relations team. The story centers on the builder’s successful Pinterest campaign, “Say ‘I Do’ to Your New Home,” developed by mRELEVANCE and features a Q&A with Keystone’s Vice President of Marketing and Information Technology, Janette Hawkins, and mRELEVANCE’s managing partner, Carol Morgan.

The online article,  which ran Nov. 10, praises mRELEVANCE and Keystone Custom Homes for a one-of-a-kind  marketing campaign designed to increase engagement on the builder’s Pinterest profile and spread awareness of its New Home Bridal Registry Program. This program allows engaged couples to register with Wells Fargo Bank to create a checking/savings account comprised of contributions made by themselves or friends and family. The money can be applied towards a down payment on any Keystone home, though there is no obligation to buy from the builder. Unique to the building industry, the program required a one-of-a kind promotion. (more…)

Categories : Blog, News

Bellmoore Park WebsitemRELEVANCE, LLC announces the launch of The Providence Group of Georgia, LLC’s new website for its most anticipated metro Atlanta community, Bellmoore Park. Designed to be a hub for all things Bellmoore Park, the new website showcases cutting edge technology to provide visitors with a user-friendly and interactive home buying experience.

“While the ultimate goal was to build a website that provided comprehensive information on Bellmoore Park, this website accomplishes that and more. This new website will prove to be a trendsetter in the interactive online community,” said Mitch Levinson, managing partner at mRELEVANCE. “The Providence Group is a premier Atlanta home builder setting the standard for quality home design and exceptional customer service. This website exceeds that reputation and further establishes The Providence Group as a leader both online and onsite.”   (more…)

Categories : Blog, News

mRELEVANCE at OBIEs 2014mRELEVANCE, LLC won six OBIE awards at the Greater Atlanta Home Builders Association’s (GAHBA) 34th Annual OBIE Awards. The marketing, communication and interactive agency won four gold and two silver awards; completely sweeping two categories.

“We are proud that our work is creative, effective, and award-winning. It is an honor to be recognized once again by our industry peers,” said Carol Morgan, managing partner of mRELEVANCE. “We are proud of the work we did for The Providence Group on their interactive tool, of our email marketing and social media campaigns for Traton Homes and the Rialto Management Group, and of our own social media campaign. These wins are further indication of what a strong team we have and of what a quality top-to-bottom agency we’ve put together.”


Categories : Blog, News

mRELEVANCE offers Free Q4 ReviewsYes, we said FREE.  The mRELEVANCE team is offering FREE reviews of SEO, Social Media, Websites and more.  The catch is, you must contact us before the year comes to a close. With the New Year almost here, your company’s marketing should be ready for 2015.  How do your strategic plans look? Are you confident about the direction for social media? Has the SEO for your website kept up with all of the recent and ongoing changes Google has made? Is your website mobile friendly? If your answer to any of these questions is anything less than an enthusiastic  “YES,” then it is time to pick up the phone and call mRELEVANCE.  YES, that is a sales pitch!  We are here to prepare you for 2015. Give us a shout and let us know what you would like to have reviewed! (more…)

Categories : Blog, News
HomeAid Atlanta

Partnering with mRELEVANCE for Third Year

mRELEVANCE, LLC is proud to announce its 2015 marketing and media sponsorship of HomeAid Atlanta, a nonprofit organization committed to building and maintaining dignified housing for families and individuals experiencing temporary homelessness. In its third year as a sponsor, mRELEVANCE will contribute ad space to HomeAid Atlanta’s Platinum sponsors providing them with a much sought-after marketing benefit.

“It is such a privilege to once again work with and sponsor HomeAid Atlanta,” says Carol Morgan, managing partner of mRELEVANCE. “This is such a worthy organization with an incredibly noble mission that has made a huge impact in our community, allowing countless numbers of people to turn their lives around. ” (more…)

Categories : Blog, News
Innovate Building Solutions

Innovate Building Solutions, On the Cutting Edge of Design Trends

Kitchen+Bath Business will be covering mRELEVANCE client Innovate Building Solutions, and its president, Mike Foti, in an upcoming feature successfully pitched by the mRELEVANCE team. The story will cover wet rooms, one of the remodeling industry’s hottest trends of 2014, in both the print and online versions of its December magazine issue.

Innovate Building Solutions is receiving all of this wonderful press for its position as an expert at the forefront of the cutting edge building trend in bathrooms, wet rooms.  Modern and minimalistic, wet rooms have been a big trend overseas for several years and are catching on stateside due to their luxurious feel, sleek design, space-saving nature and ease of care.

Extremely easy to clean, the wet room, a barrier-free, all-encompassing shower enclosure, is designed for long-term and low-maintenance performance, promising many years of homebuyer happiness. Additionally, they are extremely customizable to the needs of the homeowner, allowing for personalization to fit unique tastes and design visions. The addition of comfort-related upgrades like heated tiles, a steam shower and fantastic safety features are ideal for those seeking to incorporate universal design into their homes.

Additionally, Kitchen+Bath Business recently covered Innovate in its Industry Watch e-Newsletter, showcasing Fluerco barrier-free shower bases. These features will be seen by more than 50,000 kitchen and bath designers, architects, remodelers and custom builders. Industry Watch highlighted the results of a recent study conducted by Remodeling Magazine comparing the cost vs. value of common remodeling projects. The report showed that homeowners investing in bathroom remodeling projects can expect to recoup 72.5 percent of their overall project costs. Innovate Building Solutions offers an easy to install line of acrylic shower base products, perfect for tub-to-shower conversions, simplifying a modern bathroom upgrade and capitalizing on the growing trends in the design industry.

To learn more about mRELEVANCE’s public relations services, click here.

Categories : News

Yelp, one of the Internet’s most popular review sites

Online reviews: a perilous new world full of potential public relations nightmares, but filled with rich rewards for those able to navigate it successfully. Are you getting the first bite at this juicy apple?

mRELEVANCE, a veteran of online reputation management, has developed successful programs for clients in some of the most review-crucial industries, like the residential building industry. Home buying is a very emotionally-invested process, and positive, glowing reviews can be exactly what it takes to sway a prospective home buyer to choose your company over the competition. Conversely, one bad review can send prospective buyers running.  Clients in a myriad of industries have benefited tremendously from mRELEVANCE’s expert guidance in online reputation management.  So, why should you care about online reputation management? How much, really, can it impact your business?  (more…)

Categories : Blog, News, Seminars
Greater Atlanta Home Builders Association

The award-winning GAHBA website developed by mRELEVANCE

mRELEVANCE, LLC is proud to announce that the newly developed website for the Greater Atlanta Home Builders Association (GAHBA),,  won a Georgia Outstanding Association Leadership (GOAL) Award for Best Communication to Members. The award was presented during the Home Builders Association of Georgia (HBAG) Fall Board Meeting.

“We are delighted that the website won such a prestigious award,” said Mitch Levinson, managing partner of mRELEVANCE. “This accolade confirms that our team continues to produce quality sites that reach their target audiences, providing them with the information they seek. Designing attractive and informative websites is just one facet of the myriad of marketing and communications products we develop for our clients.” (more…)

Categories : Blog, News, Tips

IBS 2015Big money, come on BIG money. If you are going to be in Vegas for the International Builders’ Show (IBS) in January, we hope you win big — whether it is at the blackjack table (one of Mitch’s favorite games) or at the IBS education sessions with ideas you can implement immediately. mRELEVANCE managing partners Mitch Levinson and Carol Morgan will present four sessions during IBS, and they look forward to seeing you there!

“Digital Marketing Delivers: How to Create Engagement & Build Competitive Advantage” is a three-hour master session that takes place on Tuesday, January 20 from 12:30 to 3:30 p.m. The presentation is targeted to intermediate level sales and marketing professionals. Mitch Levinson will moderate the discussion that will feature Kelly Fink of The Providence Group of Georgia, Corrine Bachman of French Brothers, Inc. and Janette Hawkins of Keystone Custom Homes.  Attendees will learn how the various elements of digital marketing attract customers; how to use social media to successfully engage customers, extend brand and cultivate relationships; and get ideas and instructions for implementation, including data analysis, tracking traffic, lead generation and more. (more…)

Categories : Blog, News

Outsourcing salesThinking about outsourcing your sales? It’s becoming more and more popular in the building industry because doing so allows you to maintain a sales force without having to manage a team in-house. An outsourced sales team can provide professional marketing, sales and operational support to builders through all stages of the new home sales process. However, just like you would hire a new employee, it’s important to be comfortable with the decision to hire a sales company. After all, they will be an integral part of your company’s continued success. When outsourcing sales, ask these questions:

1.    What is your/your company’s experience in new home sales and marketing?
Make sure that the company has experience with new homes, not just resale. Seek out agents with the National Association of Home Builders (NAHB) CSP, MSCP and/or CMP and MIRM designations, as they will possess the most knowledge on and strongest skills for new home sales and marketing. The National Association of REALTORS ® (NAR) also offers a host of professional home sales designations for professionals. Agents who hold these professional designations are current on the processes and trends of the industry and will be the ones with the greatest proficiency and expertise in sales. (more…)

Categories : Blog, News, Tips