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Check back here for news, interesting topics and upcoming events.

  1. Morgan Named NAHB PWB Woman of the Year

    Carol Morgan, managing partner of mRELEVANCE, LLC, was named the 2016 Woman of the Year at the National Association of Home Builders (NAHB) Professional Women in Building Council (PWB) Awards Luncheon during the International Builders’ Show in Las Vegas.  Here she is pictured with last year’s Woman of the Year Darylene Dennon (left) and PWB 2015 Chair Carole Jones. Woman of the Year is the highest level of recognition presented by the NAHB PWB. The award honors PWB members who… Read More

  2. Does Your Social Media Make the Grade?

    Carol Morgan, our managing partner here at Marketing RELEVANCE was recently asked to discuss with the listeners of BuilderRadio the steps to self-evaluate a business’ social media program. The full podcast is available at BuilderRadio, but we’ll cut straight to the chase with Carol’s top five areas that businesses should pay attention to: 1.    Branding – Review branding across all sites, making sure that your company’s logo matches across sites, and match the logo on your website. Get with a… Read More

  3. mRELEVANCE Managing Partner Receives Lifetime Achievement Award at International Builders’ Show

    The National Association of Home Builders (NAHB) National Sales and Marketing Council (NSMC) awarded Mitch Levinson, MBA, MIRM, CSP, CAPS, CGP, managing partner of mRELEVANCE, LLC, with the 2016 Bill Molster Lifetime Achievement Award at The Nationals Gala on Jan. 19 during the International Builders’ Show in Las Vegas. “I am truly honored and humbled to receive the Bill Molster Lifetime Achievement Award,” said Levinson. “What a privilege it is to be recognized by your peers for doing something that… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Silver Award for Website at The Nationals

    We are thrilled to announce that Marketing RELEVANCE won a silver award at The Nationals new home sales and marketing awards competition. The Nationals, presented by the National Association of Home Builders (NAHB) National Sales and Marketing Council (NSMC), honor the best in new homes sales and marketing. mRELEVANCE was recognized for its development of client FrontDoor Communities’ new website. “We are honored to be recognized by the National Sales and Marketing Council,” said Mitch Levinson, mRELEVANCE managing partner. “These awards… Read More

  6. 14 Search Engine Optimization Tips

    SEO isn’t just what you do onsite to your website. Now don’t get me wrong. Performing search engine optimization on your website is important, but is is only about 20-percent of what is important for the site to rank highly in the search engines. Because organic search contributes the most qualified website traffic and leads, it is important to understand what comprises good SEO in 2016. If you do SEO right, it can contribute as much as 50-percent of the… Read More

  7. Remember to Visit mRELEVANCE in Las Vegas at IBS!

    The 2016 International Builders’ Show (IBS) is underway, and the mRELEVANCE team is in Las Vegas! Be sure to visit our Lucky 7 themed booth in NextBUILD #C2665. Builders, developers, kitchen & bath manufacturers and others in the industry should make our booth a “don’t miss” for improving marketing ROI in 2016. Stop by to find out more about Marketing RELEVANCE services and how our proven strategies will benefit your company by driving qualified traffic and capturing leads. Don’t forget to sign… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Proper SEO Tactics to Stay Out of the Google Penalty Box

    The Chicago area offers various sports teams, one of which is the recent Stanley Cup Champions the Chicago Black Hawks. For those who may not follow sports, the Blackhawks are Chicago’s professional hockey team and three-time Stanley Cup winner in the past six years! Now, I know some of you may be thinking “why is he talking about professional sports, I thought this article was supposed to be about SEO?” What better way to explain Search Engine Optimization (SEO) than… Read More

  10. Top Trends for Marketing in 2016

    We’ve made our New Year’s resolutions, and now we’re ready to make our predictions! The world of marketing continues to evolve at a rapid pace, and it can be hard to keep up with the changing trends. To help guide our team and our clients, each member of the mRELEVANCE team has picked the marketing tactic or technique that they think will reign supreme in 2016. Video and shopping through social media sites were mentioned by multiple team members. Do… Read More

  11. 2016 New Year’s Resolutions

    The team has been hard at work creating clients plans for 2016, and at the same time, we have done a little personal planning too. Setting goals is important. In our business, you can’t measure success without goals. The same is true for personal goals and resolutions. Here are our resolutions. What are yours? Share them with us in the comments! David Stiles – Lose weight; I have 50 lbs to lose. Mitch Levinson – Just be healthier all the… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. mRELEVANCE Scores PR Placement for New Client Meritage Homes

    After acquiring Atlanta home builder Legendary Communities in 2014, Meritage Homes located its new South Region headquarters in Atlanta, Ga. In 2015, the company brought Marketing RELEVANCE on board to handle public relations for the new Atlanta division and help spread the word about one of the nation’s largest home builders’ growth in Atlanta. mRELEVANCE successfully scored a PR placement for Meritage Homes’ Atlanta division in October after sending out a press release to local media highlighting the builder’s Home… Read More