What we say

Check back here for news, interesting topics and upcoming events.

  1. FTC Makes Changes in Social Media Guidelines

    The Federal Trade Commission (FTC) recently updated the social media guidelines for brands. The recent changes in guidelines include more specific advice on social media marketing compliance, endorsements, testimonials and more. This is the first update to the FTC guidelines since 2010.  Brands can expect the FTC to pay more attention to social media marketing activity in the upcoming months. A message from the FTC was given stating, “We have given guidance. You are all on notice.” Make sure to… Read More

  2. Facebook on Track to Surpass YouTube in Video Viewership

    Where do you watch videos? Is your answer YouTube? If so, you are in good company. However, it might surprise you to discover that YouTube, the popular video-sharing website that garnered a whopping 1.3 billion monthly active users worldwide in 2014, is currently facing some tough competition! Not surprisingly, the competition is coming from the world’s largest online social network. That’s right, Facebook is hot on the heels of the Google-owned giant. According to a recent survey and market research… Read More

  3. The Retreat: Team Building in the Windy City

    The mRELEVANCE team recently gathered in Chicago for our annual retreat. We are thrilled that 14 staff members were able to participate in the four-day event that included team building, 2016 planning, a taste of Chicago, shooting a video, visiting the Arlington International Racecourse, a softball game and much, much more.  Everyone contributed to the fun and work, as well as to this blog post. Grocery shopping for 14 people with various food preferences is an interesting experience. mRELEVANCE staff… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. mRELEVANCE Promotion for Essex Homes Brings in 76 Home Sales in Two Months

    The Essex Homes “His, Hers & Ours” promotion was a huge success attracting the attention of new home buyers in Columbia, South Carolina and resulting in 76 sales in just two months! mRELEVANCE worked with Essex to create the promotion to bring in new home sales and increase leads by offering home buyers a $5,000 incentive to use toward designer upgrades when they signed a contract with Essex Homes.  Homebuyers could choose from nine upgrade packages or create their own… Read More

  6. Celebrate Christmas in July by Planning to Give Back

    What better gift for “Christmas in July” than to plan to give back in the fourth quarter? If your company typically holds a fourth quarter promotion to give to a non-profit, it’s time to start finalizing the details. As a partner of HOPE International and Homes for Hope, mRELEVANCE encourages you to learn more about these organizations. Founded by Jeff Rutt, president of Keystone Custom Homes, a mRELEVANCE client, HOPE International promotes microenterprise development to aid families who suffer from… Read More

  7. Adjusting Your Website for Google’s “How To” Quality Update

    Although Google denies any algorithm changes, there was most certainly a change in rankings that affected many websites recently. The so-called “Quality Update” was not categorized by Google as a Panda or Penguin update, but it was an update nonetheless. Also known as the “Phantom Update,” Google rolled out new rules that change the way it assesses quality website content. Specifically, this update is said to have targeted “How To” content in an effort to wipe out sites with lack-luster… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. mRELEVANCE Hosts August “How To” Marketing Webinar

    mRELEVANCE, LLC hosts the third webinar in its four-part series of “How To” Relevant Marketing Webinars on Tuesday, August 11. The focus is “How to Get Feedback from Your Audience.” Mitch Levinson, mRELEVANCE Managing Partner, will lead the discussion with special guest Kelly Fink, VP of Marketing and Online Sales with The Providence Group. The webinar focuses on the importance of customer feedback, customer relationship management and online brand reputation. The duo will go in-depth on how to keep customers… Read More

  10. Recap: mRELEVANCE’s “Dress Your Desk” Contest

    Desks at the mRELEVANCE offices are looking quite ordinary these days. You’ll no longer find fish nets, tie-dye, palm trees, banners or confetti hanging around. That’s because our first ever “Dress Your Desk” contest has officially ended! In case you missed the announcement on Facebook, first place went to Account Manager Courtney Rogers with her beach theme, second place went to Account Coordinator Lauren Cooper with her zen retreat and third place went to Web Developer Mike Adamczyk with his… Read More

  11. Clever Marketing Campaign Nets Home Site Sales

    Essex Homes partnered with mRELEVANCE to create a pipeline for home site sales at a creative event at Woodcreek Crossing in Elgin, South Carolina. “Stake Your Claim” encouraged potential homeowners to attend a weekend event and reserve their perfect home site. Like a scene from the Land Rush of 1889, home buyers could literally “stake their claim” by placing a family placard on the lot of their choice. Essex Homes’ Stake Your Claim event presented two days of touring the… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Media Placement: John Wieland Homes and Neighborhoods on BUILDER Online

    When you have good news, don’t you want to share it with everyone? That’s exactly what we did for client John Wieland Homes and Neighborhoods. They are celebrating 45 years and wanted us to help them spread the word. We did so by developing a news release centered on the builder’s history and how the company has been a cornerstone of the Atlanta new home market since the 1970s. Then, we used our media connections and know-how to place the… Read More