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  1. Paid Advertising – AdWords 101

    Let’s face it; Google AdWords is probably the best online advertising tool there is. Google is THE name in search engine technology and no other advertising network can give you faster sales results than AdWords if executed correctly. This platform can instantly get your message right in front of the people who are most likely to buy your product or service at the exact time they are looking for what you have to offer. AdWords can offer immediate measurable results… Read More

  2. 25 Killer Ideas for Social Media Content

    Writers block? Don’t worry, it affects every content manager. But you don’t need to stress. We’ve compiled 25 awesome ideas to get your creative juices flowing. 1. QUOTES: Humorous, inspiring or motivational quotes always perform well. 2. BEHIND THE SCENES PHOTOS: Take candid shots of yourself, your employees, or snap a shot of your office or workspace. 3. STATISTICS OR DATA: Share new, relevant industry statistics (these perform great in terms of retweets and shares). 4. LINK TO AN OLD… Read More

  3. Why Graphics are Important to your Brand

    Graphic design is an important tool that enhances how you communicate with your customers. It drives advertising and attracts us to brands in a way that is not only effective but alluring. Graphic designs give your company a face and visual presentation that literally goes hand-in-hand with your written words and it plays a significant role in the decision-making process. Below are just a few reasons why we feel graphic design is so influential. Graphic Design is Your First Impression… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Best Email Headlines to Get Attention

    As we’re diving head first into the holiday shopping season, everyone wants to be front of mind for the deal-conscious customer.  We all know that email is the most direct way to get in front of your ideal target, however, what makes them tick?  How do you get them to click on and open your email? First, stick to the core promise of email: Be relevant. Ask for the sale. Make interaction as easy and convenient as possible. Keep people… Read More

  6. Tips on How to Keep your Computer and Website Secure

    Today smartphones, tablets, and computers pretty much dominate our everyday lives. And while communication has become easier and more efficient than ever before, these technological advancements have brought with them new concerns about privacy and security.  Marking today as National Computer Security Day, it’s the perfect time to share some tips on not only keeping your computer secure, but also your website. Computer Security Day was started in 1988 to raise awareness concerning computer security issues.  The most obvious way… Read More

  7. 5 Social Media Trends to look for in 2018

    Every day there are more and more brands reaching to connect with audiences. So what can be done to garner attention within the afforded 8 seconds?  Here are 5 of the leading trends we feel will be social media turning points in 2018.   1.  Influencer Marketing Increases – More than 90% of marketers who’ve used influencer marketing feel it works.  And with that percentage, expect them to continue and most likely increase their involvement.  The best part is that… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Congratulations to Marketing Relevance Client OBIE Winners

    We want to congratulate and acknowledge our talented clients on their big wins at the Greater Atlanta Home Builder Association OBIE Awards this past weekend.  We’re honored to be in such great company! FrontDoor Communities Gold – Detached Community of the Year Gold – Best Logo-Corporate Builder/Developer Gold – Best Marketing Campaign/Promotion Builder Budget under $10,000 Gold – Best Building Design-Attached $400,000 to $499,999 Gold – Single Family Detached $1.21M to $1.49M Silver – Best Social Media Application-Builder/Developer Silver –… Read More

  10. IBS Educational Seminars with Mitch Levinson

    The 2018 International Builders’ Show offers not only offers thousands of exhibit square footage, but also a tremendous opportunity to learn and even earn continuing education credits. Two of the impressive selections of educational sessions are presented by Mitch Levinson; an abbreviated Tech Bytes session and an in-depth Master session, co-presenting with Kelly Fink of The Providence Group and Dawn Sadler of Builder Target. Wednesday, January 10   2:50pm – 3:20pm   Room #230 Tech Bytes Session:  Has Your SEO Jumped the… Read More

  11. Marketing Relevance Wins Big at OBIEs

    Yesterday, Marketing Relevance was honored with a Gold OBIE at the Greater Atlanta Home Builders Association’s 37th annual OBIE Awards. The OBIEs are awards presented to outstanding participants in the greater Atlanta new home construction industry. This award for Best Website; Corporate-Builder/Developer represents a website project designed and built by Marketing Relevance for KM Homes, a builder of luxury new homes in the Atlanta metro area. KM Homes had a number of goals in mind for the new site, including… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. Simple Steps to Creating an Effective Content Calendar

    In a past Marketing RELEVANCE blog post, “Social Media 101-Blogging for Business” we talked about the important role blogs play in your social media plan.  However, blogging is only a part of the social media puzzle and needs to be a companion to your posts and tweets.  So how do you make all the various planforms look unified and present your brand cohesively?  Enter the Content Calendar. In order to use social media effectively and drive traffic to your website,… Read More