What we say

Check back here for news, interesting topics and upcoming events.

  1. PubCon 2014: Part V: Metrics for Social Media

    Social media has become an integral part of digital marketing, but how can you measure your impact and determine if investing in it is paying off for your bottom line? Metrics are a means of determining an actual number value for your reach. There are several ways to go about determining that number, but they’re only valuable once you’ve answered a few questions about your brand and social media. Start by determining your goal: why are you using social media?… Read More

  2. NAHB Partners with mRELEVANCE for Member Video Contest

    mRELEVANCE is pleased to announce the “What NAHB Membership Means to Me” video contest. “We had a lot of fun creating the campaign video and even convinced (It wasn’t that hard) fellow member Michael Kurpiel to play Pitbull in the video,” says managing partner Carol Morgan. The lyrics for the parody are the original work of managing partner Mitch Levinson. Apparently in addition to his internet marketing prowess, he has a way with words too! Both Carol and Mitch make… Read More

  3. Where to Find mRELEVANCE at IBS

    Much like “Where’s Waldo,” searching for people at the NAHB International Builders’ Show (IBS) in Vegas is sometimes tricky. From the sea of attendees to the thousands of exhibitors, it’s hard to see and do everything. That’s why we’ve put together a guide of where to find the mRELEVANCE team at IBS. Mitch Levinson, Carol Morgan, Laura Craft and Dave Stiles will all be attending IBS 2015. Here’s the schedule: Pre-Show: Sunday, January 18 • Principles of Residential Marketing: Strategy… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. PubCon 2014: Part IV: Handling Tragic News in Social Media

    In today’s world, the news is always on. Consumers are constantly besieged by the 24 hour, seven day a week, increasingly interactive news cycle and for the most part, it’s business as usual. But heartbreakingly, tragedies happen. Natural disasters, violent acts, accidents and catastrophes have become all too common. Today’s consumer expects companies to respond when it is appropriate, but not when it isn’t. When tragedy happens, do you have a plan? If you can’t answer that, in depth, right… Read More

  6. mRELEVANCE Launches New Website for Rausch Coleman Homes

    A New Year means a new look for Rausch Coleman Homes! mRELEVANCE, LLC is excited to announce the recent launch of a new website for the largest builder in Oklahoma and Arkansas. With its modern look and user-friendly design, www.rauschcolemanhomes.com has already increased potential buyer engagement and lead conversion. “Since launching, Rausch Coleman Homes’ new website has seen an increase in high quality traffic,” explained David Stiles, web developer at mRELEVANCE. “The site is generating 20 times as many leads,… Read More

  7. Do’s and Don’t for Launching a Pinterest Contest

    One very effective way to gain more Pinterest (and other social media) followers and to increase website or blog traffic is to run Pinterest contests. We’ve seen some great success with contests for our clients. Here is our “Do’s and Don’ts Guide for Launching a Pinterest Contest.” Before starting a contest, research the Pinterest rules, as well as your state’s sweepstakes rules. You might also want to take a peek at what the FTC says about online contests. The tips… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. In 2015 We Resolve to:

    The mRELEVANCE team has rung in the new year.  Welcome 2015!  We are all in the office today for a super short work week — one day — and making resolutions for the year.  Here are our resolutions.  Please share yours with us in the comments: Mike Adamczyk – My news years resolution is to get back into my old hobbies – tinkering with electronics and woodworking.  I’ve put them off to focus on work for too long! Tom Cirillo… Read More

  10. PubCon 2014: Part II: Maximizing the Power of the Visual

    In Part II of our Pubcon 2014 coverage, we explore the power of visuals.  A key but underutilized marketing tool in social media is the visual. If you want your content to be shared and commented on, as Krista Neher elaborated in her PubCon 2014 presentation, you absolutely need a comprehensive image strategy. The human brain processes images 60,000 times quicker than text. Colors influence attitudes, memories, behaviors and emotions. Babies learn to recognize and react to images years before… Read More

  11. Happy Holidays from mRELEVANCE

    The holidays are a great time to catch up with family and friends.  Not to mention relax by the fire, read a book or just play a board game. The mRELEVANCE team is pretty excited about the holidays, and we decided to share our favorite holiday traditions and their significance with you.  Feel free to add your favorite traditions in the comments section. Carol Morgan – We attend the Christmas Eve service at our little country church. It is a… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. PubCon 2014: Part I: The Psychology of Influence

    Managing Partners Carol Morgan and Mitch Levinson attended PubCon this year for the third time. And, as always, they had a lot of takeaways from the sessions.  As a recap of the Social Media sessions, Carol brings us this seven part series. Featured speakers that are highlighted include: Lisa Buyer, Jabez Lebret, Krista Neher and Dennis Yu. In this seven part series, we will cover the following topics: 1.    The Psychology of Influence 2.    Maximizing the Power of the Visual:… Read More