mRELEVANCE, LLC announces the launch of www.drakegrp.com, a new photo-centric website for Chicago homebuilder, The Drake Group. With a heavy emphasis on the user experience, this new site provides prospective customers with easy to access information. The site has already received accolades by winning a SAMMY award for Best Custom Builder Website at the recent Home Builders Association of Greater Chicago’s annual awards.
“Until we launched this new website, The Drake Group had only a landing page and a very minimal web presence. This new website establishes a strong web presence that allows the builder to beautifully display its wide range of product offerings from entry level spec homes to high end custom homes,” said Mitch Levinson, managing partner of mRELEVANCE. (more…)
Have you ever had an unhappy customer blast your business on a social media or review site? Despite the thousands of happy customers you have, one small blemish can be perceived by potential customers as a major deficiency when one of the first things that they read about you is from an unhappy customer. Before the internet and the popularity of social media, businesses worked hard to build their reputation; now it is something you not only have to build, but also have to protect and manage. Controlling what others say about you online is very difficult, but controlling what others see about you online is not; you just have to learn how to use the internet to proactively monitor and manage your reputation.
Mitch Levinson and Carol Morgan, managing partners of mRELEVANCE, explain how in the upcoming webinar, “Protecting Your Online Reputation.” Hosted by the National Association of Home Builders Business Management & Information Technology Committee on Wednesday, December 4 at 2 p.m. E.T., webinar attendees will learn how being diligent about monitoring their online reputation will help their business continue to succeed and give them peace of mind. (more…)
A client shared this thought with me when they signed the contract for their new website, and it could not be more true in today’s environment. The new sites we are building can be utilized for longer than two years because of the scalability and flexibility our website architecture and functionality offer. Over the past year, we have had the privilege of designing and building some cool and fun websites. These award-winning sites incorporate easy-to-use content management systems, cool front-end design and cross-screen compatibility.
This holiday season, retailers will need to focus their efforts not just on their in-store, but also on their mobile shopping experience. According to Deloitte‘s 28th annual survey of holiday shopping intentions, 68 percent of responders plan to use their smartphone during their holiday shopping.
For the first time ever in these annual surveys, the Internet finally trumped the in-store experience when it comes to where consumers expect to shop. In fact, 47 percent of shoppers plan to shop online; either from their desktop or mobile device, while another 44 percent plan to visit department stores. However, these shoppers aren’t just browsing online, 38 percent plan to spend a majority of their budget online. (more…)
Website of the Year – Custom Builder: The new The Drake Group website was designed to appeal to both of the Chicago-area builder’s markets — custom homes and semi-custom homes. Features of the site include an elegant, mobile-friendly home page with simple and easy access to information. Visitors will be impressed with site imagery and the way photos are displayed to showcase the builder’s quality construction. (more…)
Google+ just rolled out an improvement that you need to take advantage of; users and pages can now have their own custom URL. So whether you are actively using the site to maintain a social media presence, or simply ensuring that you have a brand presence to improve your search engine optimization, you will want to get a URL that contains your business name or personal name
Instead of sending your visitors to http://wwww.plus.google.com/123456789, Google+ users and pages will now have access to custom URLs that look like http://www.plus.google.com/+YourUsername. (more…)
The newest Facebook advertising updates put businesses in the driver’s seat. These changes, which were rolled out a few weeks ago, allow advertisers to choose their campaign objective, choose their ad placement and measure their results more accurately.
The first big change is that advertisers can select from eight campaign objectives: web site conversions, web site clicks, page likes, post engagement, app installs, app engagement, event responses and offer claims. Then, based on the chosen objective, Facebook will recommend the most appropriate type of ad to run. (more…)