What we say

Check back here for news, interesting topics and upcoming events.

  1. Google AdWords Updates-How Does it Affect Me?

    Without a doubt, Google AdWords is one of the most flexible marketing programs out there. With the ability to target specific online users based on geography and the device they use to search for products and services, plus dictate exactly what you would like to spend on a daily or monthly basis, Google AdWords sets the standards for paid search ad platforms. Since AdWords is the main revenue generator for Google (over 77% of Google’s $75 billion dollar revenue in… Read More

  2. Marketing RELEVANCE wins HBA Excellence Award

    Recently the National Association of Home Builders (NAHB) announced the winners for this year’s Association Excellence Awards which honor superior local Home Builders Association’s programming and outreach.  The Greater Birmingham Association of Home Builders (GBAHB) was recognized with the award for Best Web 2.0 Program which Marketing RELEVANCE developed for their Parade of Homes website. Earlier this year, Marketing RELEVANCE partnered with GBAHB to revamp their Parade of Homes program making the entire process much simpler and more effective. Parade of Homes… Read More

  3. Happy Online Learning Day!

    Have you ever attended a webinar? Completed coursework online? If so then you’ve participated in the exploding phenomenon known as “online learning” and today just happens to be National Online Learning Day. This day is designed to create awareness of the growing community of learners of all ages, thanks to technology. It’s this technology that provides the convenience and personalization that online learners yearn for. From your preschooler learning to navigate a keyboard to your college student earning extra credits… Read More

  4. When you are ready to increase your leads by 25% to 300%, give us a call!

  5. Email Marketing: Are You RELEVANT?

    Marketers around the globe know email is one of the most effective marketing tools in their marketing toolboxes. Capturing email addresses on your website, at a trade show, or even at the point of sale is critical for continual follow-up and future sales, but what is the best way to market to those email addresses. Creating an environment that gives your prospects and customers a way to continue to get valuable content and information from you, without overwhelming them with… Read More

  6. Video Marketing: Product Showcase Videos

    Have you or your company ever wanted to showcase one of your products or features in an innovative way that would reach a qualified target audience? One of our clients, The Dragas Companies, wanted to showcase two of their communities, Halstead at Spence Crossing and Spence Crossing at Princess Anne, in a cool and effective way. At Marketing RELEVANCE, we keep ahead of new digital trends that help to increase our clients’ leads and return on investment (ROI), so we… Read More

  7. Creating YOUR Positive Reputation

    At mRELEVANCE it is our goal to help your business grow and prosper online. You may not think that your online reputation is all that important, but it does play a significant role in how both prospective and current customers view your business. Your online reputation can one of the first things that people can encounter when they search for you online. As more consumers turn to the internet to make purchases and find companies to work with, those same… Read More

  8. When you are ready to take your game to the next level and be more effective at marketing, branding, lead conversion and sales, contact us.

  9. Digital Marketing: Change is Constant

    The industry of digital marketing is always changing. It is always evolving and pushing forward on the edge of the marketing envelope. Most innovative companies try to keep ahead of the curve. Recently, marketing and advertising has shifted gears to be more visually driven rather than content driven. Content is still king, however the main focus is to draw in customers based on primarily what they see. An average internet user will scroll through Facebook, Twitter, or Instagram only skimming… Read More

  10. Net Neutrality

    Today is the Net Neutrality Day of Action – The day we protect the Internet. You have probably been seeing pop-ups, tweets, and memes all across the Internet today talking about Net Neutrality, and there is a great reason for it. The rules that protect the open Internet as we know it today, are in jeopardy of being torn apart. Corporate giants Comcast, Verizon, and AT&T are trying to end Net Neutrality for their benefit, and our detriment. They want… Read More

  11. NAHB 75th Gala Celebration

    This year’s NAHB Mid-Year meeting, held in Washington D.C., had a continuation celebrating its 75th year of helping build communities. To commemorate this amazing milestone, the NAHB hosted a Gala to celebrate historical stories from influential people that work within the home building community. While attending the Mid-Year Meetings, mRELEVANCE President, Mitch Levinson and Senior Designer, Ricky Bakosh had the honor of attending this very special event. The Gala was made possible by numerous industry sponsors such as; Lowe’s ProServices,… Read More

  12. Need new ideas to reach more customers on and offline? Let us help.

  13. How Google Names Their Updates

    Do you ever wonder how certain sites pop up on the first page of Google? Well, the short answer is SEO. Basically, Google has this algorithm that mixes various factors together before spitting out which websites will be most beneficial for you based on your search. Over the years, Google has added new factors and updates to this algorithm to ensure that they are maintaining the best results that you expect. All of the updates make sense and seem to… Read More